# Ergonomic Mascara Wands Lash 180's Brush Helps Consumers Lengthen, Curl, Define & Volumize Lashes By Laura McQuarrie | Published 2017-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lash-180 References: [packagingdigest](http://www.packagingdigest.com/cosmetic-packaging/ergonomic-mascara-brush-contorts-so-user-doesnt-have-to-2017-10-02) & [wwpinc](http://www.wwpinc.com/category/news/) With each new mascara product that is released on the market, there seems to be an extreme amount of emphasis placed on the shape of the brush head, but this ergonomic mascara wand from Lash 180 completely redefines both comfort and usability. The mascara brush developed by [World Wide Packaging LLP](https://www.trendhunter.com/trends/ovo-x-wwe) boasts a patent-pending polypropylene applicator that is "[shaped like a triangle](https://www.trendhunter.com/trends/heated-detailer-brush) and designed to be held vertically." The brush also features a mechanism that can be twisted to adjust the wand to different positions. With this uniquely shaped brush, beauty consumers are able to lengthen, define, curl or volumize their lashes—whereas most mascara wands are only suited to creating one type of look. On top of its innovative brush, the Lash 180 product itself includes a nourishing formula of vitamins and amino to fortify the lashes. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Ergonomic Beauty Tools:** The ergonomic design of beauty tools like mascara wands can lead to a range of new beauty products that improve usability and comfort for consumers. - **Multifunctional Beauty Products:** Beauty companies can innovate by creating products - like Lash 180's mascara wand - that offer multiple functions in one item. - **Customizable Beauty Products:** Beauty brands could explore the potential of creating customizable beauty products like mascara wands with adjustable wand positions for various styling options. ### Sectors Adopting This - **Beauty:** The beauty industry can create more ergonomic beauty tools like the Lash 180's mascara wand with innovative designs that enhance both functionality and comfort. - **Manufacturing:** Manufacturing companies could produce innovative designs for beauty tools like the Lash 180's mascara wand with patent-pending mechanisms to enhance product versatility. - **Marketing:** Marketing firms can help beauty brands to highlight the value of the patented design and unique functionalities of products like Lash 180's mascara wand to stand out in a crowded market. ## Related on Trend Hunter - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md)