# Refreshing Low-Cut Sporty Sneakers The Air Jordan 12 Low Sneaker Gets a Laser Colorway By Amy Duong | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/laser-colorway References: [hypebeast](https://hypebeast.com/2022/5/air-jordan-12-low-golf-laser-white-game-royal-dm9015-105-release-date) & [jdoqocy](https://www.jdoqocy.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2Fw%2Fnew-mens-shoes-3n82yznik1zy7ok%3Fsort%3Dnewest) The [Air Jordan 12](https://www.trendhunter.com/trends/phantom-colorway-1) Low Golf sneaker model gets a new tonal palette with the introduction of the new Laser colorway for the season. The shoes blend together the crisp hues of Game [Royal](https://www.trendhunter.com/trends/hyper-royal-colorway-2) and White with intricate laser patterning on the mudguard area of the sneaker. It also has paneling leather materials that create the upper in a bright white coating. It rests right next to the Game Royal accents that make their way on the midfoot area of the [Jumpman](https://www.trendhunter.com/trends/gamma-blue) molding. It continues onto the heel tabs and the interior lining as well. Branding can be seen in the form of the Jordan golf logo and the heels which read out “GOLF For the Love of 18.” Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Laser-patterned Sneakers:** There's an opportunity to leverage laser technology to create more intricate and personalized designs on sneakers. - **Low-cut Golf Sneakers:** Golfers have typically worn higher-cut shoes, but there is an opportunity to disrupt the market by offering more low-cut options with stylish designs. - **Tonal Colorway Sneakers:** Sneaker companies can create more monochromatic, tonal colorways for shoes, which have become increasingly popular in recent years. ### Where This Applies - **Sporting Goods Industry:** Companies in the sporting goods industry can adopt laser technology and tonal colorways to create more unique and personalized products. - **Fashion Industry:** Fashion brands can leverage the popularity of tonal colorways and low-cut sneakers to create crossover products that appeal to both sneakerheads and fashion enthusiasts. - **Golf Industry:** The golf industry can benefit from offering more stylish and trendy low-cut shoes to appeal to a younger, fashion-forward demographic. ## Related on Trend Hunter - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Minimal Metallic-Detailed Sneakers](https://www.trendhunter.com/trends/metallic-navy.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Crisp Tonal Basketball Sneakers](https://www.trendhunter.com/trends/lucky-shorts.md) - [Metallic Silver-Tinged Sneakers](https://www.trendhunter.com/trends/1-low-method-of-make-v3.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/gamma-blue.md) - [Bold Tonal Golf Sneakers](https://www.trendhunter.com/trends/air-max-plus-golf.md)