# Transfixing Laser Bike Lights The &B Laser Beam Light Casts Colors, Patterns and Logos on the Road By Amelia Roblin | Published 2015-01-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/laser-bike-light References: [yankodesign](http://www.yankodesign.com/2015/01/15/have-wings-will-fly/) & [behance.net](https://www.behance.net/gallery/22471279/-B-Bike-beam-projector) If only you could go a step further than using reflectors and compact lamps for safe cycling and get creative with [laser bike lights](https://www.trendhunter.com/trends/wnd-helmet). A concept product dreamed up by Min Keun Kwon, this tiny device can emit a massive illuminated footprint to visually enhance your pedaling appearance. The fish-shaped projector is easily installed on your bicycle handlebars or just beneath your seat, pointing its [pair of torches](https://www.trendhunter.com/trends/dualbarrel-edc) downwards and outwards to brighten up the asphalt below. A variety of patterns, colors and elaborate motifs are filter options for giving your two-wheeler the illusion of feathered wings or a windy swoosh. The &B laser bike light could even be [smartphone-app controlled](https://www.trendhunter.com/trends/the-loopdot) for more designs, including corporate logos and streaming video. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Laser Bike Lights:** Disruptive innovation opportunity: Develop advanced laser bike lights with customizable patterns and colors to enhance cyclist visibility and create a unique cycling experience. - **Bicycle Safety Accessories:** Disruptive innovation opportunity: Design and produce innovative bicycle safety accessories that combine functionality and visual appeal to attract more cyclists and enhance road safety. - **Smartphone Integration:** Disruptive innovation opportunity: Create smartphone-integrated bike accessories that allow users to control and customize lighting patterns, colors, and designs for a personalized cycling experience. ### Where This Applies - **Sporting Goods:** Disruptive innovation opportunity: Explore opportunities to integrate advanced lighting technology into bicycle accessories and capture a share of the growing sporting goods market. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop unique and visually appealing bicycle accessories that cater to the growing demand for outdoor recreational activities and cycling. - **Advertising and Marketing:** Disruptive innovation opportunity: Capitalize on advertising and marketing opportunities by creating bike accessories that enable companies to display their logos and messages, reaching a captive audience of cyclists. ## Related on Trend Hunter - [Featherweight Bicycle Lights](https://www.trendhunter.com/trends/featherweight-bicycle-lights.md) - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Tiny Animated Laser Projectors](https://www.trendhunter.com/trends/laserabc-laser-show-projector.md) - [Award-Winning High-Performance Bike Lights](https://www.trendhunter.com/trends/highperformance-bike-light.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Color-Changing Clipless Pedals](https://www.trendhunter.com/trends/clipless-pedals.md) - [Space-Saving Cyclist Lights](https://www.trendhunter.com/trends/rydesafe-headtube-bike-light.md)