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# Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs

By Tiffany | Published 2013-12-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/larynx-cancer
References: [psfk](http://www.psfk.com/2013/12/anti-smoking-choir-jwt.html) & [youtube](http://www.youtube.com/watch?v=q61HQoA6v9g)

In attempt to raise [larynx cancer awareness](https://www.trendhunter.com/trends/collaborative-research-initiative) and to discourage its biggest contributor to the cancer – smoking -- an event was created by JWT Brazil for the A.C. Camargo Cancer Center. In the video, we witness a surprised audience who were waiting for the Sao Paulo University Choir, but instead are met by the Unexpected Choir, a musical group of laryngectomy patients who lost their vocal cords due to smoking. Using prosthesis and [electronic larynx](https://www.trendhunter.com/trends/revoice) and sophageal voice.

The senior choir performed interpretations of [The Beatles](https://www.trendhunter.com/trends/candlelight) classics like All You Need is Love and She Loves You. At the end of the performance, the patients hold up banners that say “Listen to this choir’s voice: Don’t smoke” in front of a standing ovation of people applauding and cheering.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 16% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors)

## Key Themes

### Key Themes Behind This Trend

- **Cancer Awareness Campaigns:** Opportunity for innovative campaigns using unexpected and creative ways to raise awareness about different types of cancer.
- **Alternative Vocalization Techniques:** Disruptive innovation potential in developing new techniques and technologies to help individuals with larynx cancer communicate and express themselves.
- **The Power of Unexpected Impact:** Exploring the effectiveness of surprising and unexpected approaches in delivering powerful messages and creating emotional connections with the audience.

### Where This Applies

- **Healthcare:** Disruption opportunities in providing innovative healthcare solutions for larynx cancer patients, including advanced prosthetics and vocalization technologies.
- **Non-profit Organizations:** Potential for non-profit organizations to leverage unconventional methods to raise funds and increase awareness for cancer research and support.
- **Entertainment:** Opportunities for the entertainment industry to collaborate with patients and create unique performances that inspire and educate the audience about important health issues.

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