# Upscale Watch Boutiques The New London Larsson & Jennings Location Boasts an In-Store Fika Bar By Rebecca Byers | Published 2015-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/larsson-jennings References: [hypebeast](http://hypebeast.com/2015/03/a-look-inside-larsson-jennings-new-london-store) & [larssonandjennings](http://www.larssonandjennings.com/ldn-store) The new [London Larsson & Jennings](https://www.trendhunter.com/trends/antler-retail-popup) store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a museum than a boutique. The luxurious [watch boutique](https://www.trendhunter.com/trends/breitling-opens-new-boutique) is the first physical location from the brand, which goes above and beyond a traditional shopping experience by including customized and bespoke service and a gorgeous display of the product range. The premier Larsson & Jennings store features an LJX Customs option, allowing customer's to choose from a selection of Swedish and British leather straps and a variety of the brand's trademark minimalist watch faces. This amplified emphasis on the in-store experience is a brilliant move in a time when consumers are looking for [customized retail experiences](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) when shelling out huge for luxury items. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Upscale Timepiece Shopping:** The trend of creating upscale watch boutiques with customized and bespoke services provides a disruptive innovation opportunity in the luxury retail industry. - **In-store Experiences:** The trend of incorporating in-store amenities like Fika bars and customized options creates opportunities for disruptive innovation in the retail industry. - **Minimalist Interior Design:** The trend of minimalist interior design in upscale watch boutiques presents opportunities for disruptive innovation in the interior design and luxury retail sectors. ### Who This Affects Most - **Luxury Retail:** The luxurious watch boutique industry can disrupt traditional retail by offering customized services and in-store experiences that enhance consumers' shopping journeys. - **Interior Design:** The interior design industry can innovate by incorporating minimalist elements into upscale retail spaces, offering a contemporary and visually appealing environment for shoppers. - **Hospitality:** The hospitality industry can explore opportunities for collaboration with upscale boutiques by providing in-store amenities like Fika bars, creating a unique and memorable shopping experience for customers. ## Related on Trend Hunter - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Tech-Inspired Watch Retail Shops](https://www.trendhunter.com/trends/ulysse-nardins.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Mid-Century Design Stores](https://www.trendhunter.com/trends/georg-jensen-1.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Swiss Watchmaker Boutiques](https://www.trendhunter.com/trends/mbf-lab.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md)