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# Ivy Style Loafer Collaborations
Buck Mason and G.H. Bass Released Its Horween Larson Loafer Collab

By Adam Harrie | Published 2026-05-12 | Updated 2026-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/larson-loafer
References: [buckmason](https://www.buckmason.com/?g=men) & [ghbass](https://www.ghbass.com/en-ca)

![Ivy Style Loafer Collaborations](https://cdn.trendhunterstatic.com/thumbs/613/larson-loafer.jpeg)

[Buck Mason](https://www.trendhunter.com/trends/gh-bass-x-buck-mason) and G.H. Bass dropped the second installment of their loafer collaboration, restocking the original black [Larson Loafer](https://www.trendhunter.com/trends/huf-x-gh-bass) and adding a new brown pull-up version, both made from Horween [Chromexcel](https://www.trendhunter.com/trends/danner-mt-ridgee) leather. The Buck Mason G.H. Bass Larson Loafer features hand-stitched moccasin construction, a leather outsole, a stacked heel and a squared-off toe, blending classic Ivy proportions with a quieter West Coast influence.

Horween Chromexcel is a combination-tanned leather with a high oil content that softens, darkens and develops character over time with wear. The black version features a matte finish, while the brown pull-up introduces warmer tonal richness to the collection.

Buck Mason and G.H. Bass show how expanding a successful collaboration with new colorways and materials can keep long-term partnerships feeling fresh for both returning and new customers.

Image Credit: Buck Mason/G.H. Bass

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 56% | Activity: 51% | Freshness: 77%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Heritage-leather Revival:** The renewed interest in high-oil, patina-developing leathers creates products that gain unique character over time, offering a new dimension of value in longevity-focused footwear.
- **Ivy-prep Collaboration Culture:** Cross-generational partnerships between classic shoemakers and contemporary apparel brands generate hybrid aesthetics that expand audience reach and fuel collectible drop cycles.
- **Material-driven Colorways:** Leveraging distinct finishing and dye behaviors to produce color variants yields differentiated wear patterns that encourage repeat purchases and product stratification.

### Who This Affects Most

- **Footwear Manufacturing:** Small-batch, hand-stitched moccasin construction and premium outsoles create opportunities for premiumization and niche craftsmanship positioning within competitive markets.
- **Luxury Retail:** Provenance-rich storytelling around materials like Horween Chromexcel enhances perceived value and supports higher-margin merchandising strategies across channels.
- **Circular Fashion Services:** Repair, refurbishment, and resale ecosystems centered on durable, patina-prone footwear enable longer product lifecycles and new service-driven business models.

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