# Self-Cleaning Water Pitchers The LARQ Pitcher Relies on a Plant-Based Filter & UV-C LED Technology By Laura McQuarrie | Published 2020-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/larq-pitcher References: [prnewswire](https://www.prnewswire.com/news-releases/larq-brings-pure-water-beyond-filtration-to-the-home-with-the-larq-pitcher-301121454.html) & [livelarq](http://www.livelarq.com/larq-pitcher/) The [LARQ](https://www.trendhunter.com/trends/larq-quva) Bottle was successfully crowdfunded in 2017, introducing consumers to an innovative [self-cleaning bottle](https://www.trendhunter.com/trends/smartlid), and now, the same revolutionary technology is being applied to the LARQ Pitcher. The two-step water filtration and purification system harnesses the power of LARQ's PureVis UV-C LED technology with a plant-based filter, which helps to reduce the need for single-use plastic. While the LARQ bottle provides a solution for clean water on the go, this innovation for hydration and clean water at home helps to filter out lead, chlorine, mercury, copper, zinc, bio-contaminants and more. The technology destroys contaminants at a molecular level and differentiates itself from other [water filter products](https://www.trendhunter.com/trends/qure) on the market by using significantly less plastic and lasting longer than competitor filter products. Image Credit: LARQ ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 47% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Self-cleaning Water Pitchers:** The LARQ Pitcher utilizes UV-C LED technology and a plant-based filter to provide clean water at home. - **Reduction of Single-use Plastic:** The LARQ Pitcher's plant-based filter helps to reduce the need for single-use plastic in water filtration. - **Advanced Water Filtration Technology:** LARQ's PureVis UV-C LED technology destroys contaminants at a molecular level, setting it apart from other water filter products. ### Industries Being Reshaped - **Water Filtration:** The LARQ Pitcher disrupts the water filtration industry with its innovative self-cleaning technology and sustainable filter. - **Home Appliance:** The LARQ Pitcher provides a disruptive innovation opportunity in the home appliance industry by offering a convenient and eco-friendly solution for clean water at home. - **Sustainable Product:** The LARQ Pitcher addresses the growing demand for sustainable products in the consumer goods industry by reducing plastic waste and providing clean water. ## Related on Trend Hunter - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md) - [Water Purifier Devices](https://www.trendhunter.com/trends/ladislamp-disinfection.md) - [Bacteria-Banishing Bottle Caps](https://www.trendhunter.com/trends/smart-water-bottle-cap.md) - [Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/halo-smart-water-bottle.md) - [High-Speed Water Filters](https://www.trendhunter.com/trends/electric-water-filter-pitcher.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Hybrid Water Hydrogenators](https://www.trendhunter.com/trends/the-piurify-water-hydrogenator.md)