# Cultured Jewelry Shops Lark & Berry's Store Exclusively Carries Lab-Created Diamonds & Stones By Laura McQuarrie | Published 2018-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lark-and-berrys-store References: [prnewswire](https://www.prnewswire.com/news-releases/worlds-first-fine-fashion-jewelry-brick-and-mortar-shop-exclusively-featuring-cultured-diamonds-has-opened-300691050.html) & [larkandberry](https://larkandberry.com/) Lark & Berry's store in London recently opened as "the world's first-ever brick-and-mortar retail store carrying pieces made exclusively with [cultured diamonds and stones](https://www.trendhunter.com/trends/synthetically-produced-diamonds)." In addition to being able to conveniently shop luxurious jewelry pieces on Lark & Berry's website, consumers can now take advantage of the flagship location in London's high-end Marylebone district, with the advantage of being able to try on different products. Some of the precious tech-created jewelry pieces available from the brands range from $200 [demi-fine 14K gold designs](https://www.trendhunter.com/trends/aaria-london) and up to $100,000 for fine jewelry and wedding collection styles. Now that the [London Lark & Berry's](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) store has opened, the high-quality jewelry brand has its sights set on opening locations in major cities like New York, Paris and Hong Kong next. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Cultured Jewelry:** The trend of using lab-created diamonds and stones in jewelry is disrupting the traditional diamond industry and providing eco-friendly options for consumers. - **Online-to-offline Retail:** The launch of a brick-and-mortar store for a previously online-only brand shows the power of offering customers an in-person shopping experience to drive sales and brand loyalty. - **Location Expansion:** Lark & Berry's plans to open physical retail stores in major cities around the world reflects a trend towards global expansion and the importance of physical retail spaces for luxury brands. ### Where This Applies - **Jewelry:** The jewelry industry is being disrupted by the rise of cultured diamonds and stones, highlighting a potential area for innovation and growth as consumers become more eco-conscious. - **Retail:** The launch of Lark & Berry's brick-and-mortar store highlights the importance of creating physical retail experiences to drive sales and brand loyalty in an increasingly online world, creating opportunities for innovative retail experiences. - **Luxury Goods:** Lark & Berry's expansion into major cities reflects a trend towards globalization in the luxury goods industry, creating opportunities for brands to differentiate themselves with unique offerings and global outreach. ## Related on Trend Hunter - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Lab-Grown Diamond Expansions](https://www.trendhunter.com/trends/labgrown-diamonds1.md)