# Huge Head-Obscuring Caps The Largest New Era Hat Ever at Mishka By Marissa Liu | Published 2010-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/largest-new-era-hat References: [highsnobiety](http://www.highsnobiety.com/news/2010/02/23/highsnobiety-giveaway-mishka-worlds-largest-new-era/) & [mishkanyc](http://mishkanyc.com/home.php) If you are a cap-fanatic or you just like urban wear, then check out this gigantic hat! It is one of the largest New Era hats ever made and was created simply for the fun of it. The 16-inch cap spawned four more similar creations. Urban apparel store Mishka commissioned the hats and is now giving one of its giant Keep Watch New Era caps away in conjunction with [Highsnobiety](https://www.trendhunter.com/trends/new-balances-tech-explosion). The competition to win one of the largest New Era hats is photo- and [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief)-based. Click the links to find out how you can enter to win. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Oversized Headwear:** Create and market oversized hats and caps for the urban wear market. - **Social Media Contests:** Utilize social media for user-generated content campaigns to increase online engagement and brand awareness. - **Limited-edition Products:** Design unique and limited-edition products to create a sense of exclusivity and demand among consumers. ### Who This Affects Most - **Fashion:** Incorporate oversized headwear into urban fashion collections and partner with influencers to promote the products. - **Marketing and Advertising:** Help companies execute social media and user-generated content campaigns to increase brand awareness and audience engagement. - **Retail:** Develop innovative marketing strategies and limited-edition products to drive traffic to retail locations and increase sales. ## Related on Trend Hunter - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Anime Headwear Capsule](https://www.trendhunter.com/trends/mobile-suit-gundam-1.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md)