# Record-Breaking Ball Pits The Largest Ball Pit in Shanghai was Created for a Good Cause By Nicole Ballantyne-Choo | Published 2013-11-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/largest-ball-pit References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/worlds-largest-ball-pit-shanghai.php) & [mymodernmet](http://www.mymodernmet.com/profiles/blogs/china-worlds-largest-ball-pit) The [Shangri-La Kerry](https://www.trendhunter.com/trends/enchanted-wonders) hotel in Shanghai created a fun and playful atmosphere in their lobby to [break a Guinness World Record](https://www.trendhunter.com/trends/red-bulls-building-drop) for a good cause. On October 30th, the hotel hosted an event where they filled an 82 foot by 41 foot pool with [millions of green and pink balls](https://www.trendhunter.com/trends/b-is-for-ball) to raise awareness on breast cancer. While the pit itself already looked absolutely phenomenal, the day was also a true success, as 300 recovering cancer patients came together to enjoy the event. To personalize the experience, each ball had a message written on it from people who attended. For example, one ball said, “no hungry children” as a wish that world hunger would end. This event proved that even strangers can come together for an amazing cause and have an unforgettable experience. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Events:** Creating fun and engaging experiences that involve active participation is a disruptive innovation opportunity in the events industry. - **Cause Marketing:** Aligning brand promotions with social causes in a creative and impactful way presents disruptive innovation opportunities for marketing campaigns. - **Personalized Messaging:** Using personalized messages on products or experiences can enhance emotional connection and create memorable moments, offering disruptive innovation opportunities in various industries. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can create unique and memorable experiences for guests by hosting interactive events like record-breaking ball pits. - **Nonprofit:** Nonprofit organizations can use cause marketing strategies, such as Guinness World Record attempts, to raise awareness for important causes and engage supporters. - **Advertising:** The advertising industry can explore the use of personalized messaging on various platforms to create more impactful and memorable campaigns. ## Related on Trend Hunter - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Giant Dumpling Challenges](https://www.trendhunter.com/trends/giant-dumpling-challenge.md) - [Bright Playful Sport Playgrounds](https://www.trendhunter.com/trends/lego-and-nike.md) - [Record-Breaking Gummy Mosaics](https://www.trendhunter.com/trends/gummy-candy-mosaic.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Colorful Bath Ball Toys](https://www.trendhunter.com/trends/b-is-for-ball.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md)