# 40-Ounce Kombucha Bottles Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles By Laura McQuarrie | Published 2018-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/largeformat-bottles References: [prnewswire](https://www.prnewswire.com/news-releases/humm-kombucha-launches-its-first-ever-40-oz-bottle-300700712.html) & [hummkombucha](https://hummkombucha.com/) Humm [Kombucha's](https://www.trendhunter.com/trends/colorful-kombucha-branding) five most popular flavors—Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade—are now available in large-format bottles from the brand. The brand's first-ever 40-ounce bottles are ideal for bringing people together, or providing [kombucha lovers](https://www.trendhunter.com/trends/june-shine-x-belliwelli) with more of a refreshing drink that has the potential to last beyond a single serving. The new 'Humm-ongous' bottle provides consumers with five servings of kombucha that can be enjoyed as-is out of the bottle, mixed into a smoothie or cocktail, or served as a refreshing [non-alcoholic option](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) at a party. Several beverage brands across different categories are now experimenting by exaggerating packaging sizes as a way of challenging consumer assumptions about a product and encouraging people to come together and share with one another. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Large-format Bottles:** The trend of exaggerated packaging sizes is on the rise, and large-format bottles offer an opportunity for sharing and convenience. - **Non-alcoholic Beverages:** There is a growing trend towards non-alcoholic drink options, and companies can capitalize on this by offering refreshing, kombucha-based drinks in oversized bottles for sharing at parties. - **Kombucha Flavors:** Offering a variety of bold flavors and tastes in the kombucha market can be a way to differentiate a brand and capture the attention of consumers seeking refreshing, healthy drinks. ### Industries Being Reshaped - **Beverage:** The beverage industry can incorporate the trend of large-format packaging and non-alcoholic options with bold flavors like kombucha to capitalize on the sharing and health-conscious trends. - **Event and Entertainment:** Event and entertainment industries may benefit from offering non-alcoholic, kombucha-based drink options in large-format bottles for guests who prefer to abstain or want to consume non-alcoholic drinks between alcoholic choices. - **Packaging:** The packaging industry can innovate large-format bottles designed for different occasions and groups, encouraging consumers to buy more and share with friends and family. ## Related on Trend Hunter - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Sharable Spiked Tea Packaging](https://www.trendhunter.com/trends/hoop-tea.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Aluminum-Packaged Kombuchas](https://www.trendhunter.com/trends/mortal-kombucha.md) - [Refreshing Canned Kombuchas](https://www.trendhunter.com/trends/healthade-kombucha.md) - [Large-Sized Coconut Waters](https://www.trendhunter.com/trends/100-coconuts-1.md) - [Flavorful Kombucha Releases](https://www.trendhunter.com/trends/mango-lime.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/pop-bottle-organic-cold-brew-coffee.md)