# Interactive In-Store Snow Globes Topshop is Inviting Visitors to Step Into a Large Snow Globe By Laura McQuarrie | Published 2018-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/large-snow-globe References: [thecurrentdaily](https://thecurrentdaily.com/2018/12/18/customers-chase-confetti-in-topshops-snow-globe-activation/) & [topshop](http://www.topshop.com) For a limited time this holiday season during the days leading up to Christmas, consumers are able to visit [Topshop's](https://www.trendhunter.com/trends/winter-wonderland-popup) [Oxford Circus](https://www.trendhunter.com/trends/moongarden) flagship location in London to put themselves inside a large snow globe—and win prizes. Instead of being filled with snow, the large-scale installation is packed with brightly colored confetti. The more confetti a person collects, the better the prize they win, although in the spirit of the season Topshop is ensuring "everyone's a winner." Some of the prizes that can be snagged include store discounts and even a £1,000 shopping spree. As well as being a fun holiday activity, the large snow globe serves as a great way for fans to share their experiences on social media, as a camera captures people grabbing for confetti with an effect like [Instagram's](https://www.trendhunter.com/trends/digital-snowball-fight) Boomerang. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 16% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Snow Globes:** Opportunity for retailers to create immersive and engaging experiences through interactive snow globes. - **In-store Experiential Marketing:** Opportunity for brands to drive foot traffic and engage customers by offering unique in-store activities. - **Social Media Integration:** Opportunity for businesses to leverage user-generated content by creating shareable experiences that resonate with consumers. ### Where This Applies - **Retail:** Retailers can use interactive snow globes to attract and engage customers, ultimately driving sales. - **Marketing and Advertising:** Brands can incorporate in-store experiential marketing to build brand awareness and create memorable experiences for consumers. - **Social Media and Technology:** Businesses can leverage social media integration to amplify brand messaging and attract new customers through user-generated content. ## Related on Trend Hunter - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md)