# Desert Seductress Shoots The Lara Stone Vogue China Editorial is Sizzling Hot By Summer Luu | Published 2011-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lara-stone-vogue-china References: [fashiongonerogue](http://fashiongonerogue.com/lara-stone-vogue-china-march-2011-inez-vinoodh/) & [vogue.cn](http://www.vogue.com.cn/) The [Lara Stone Vogue China](https://www.trendhunter.com/trends/chinese-golden-age-models) spread is filled with sizzling looks and boiling temperatures. Titled The Wild Flower, the shoot features Lara Stone wearing [elegant lengthy dresses](https://www.trendhunter.com/trends/contemporary-femininity) from the likes of Lanvin, Tom Ford and Emilio Pucci. The lightweight frocks pick up in the warm breeze and show off the vibrant colors of the luxurious fabrics. Lensed by the roadside, the Lara Stone Vogue China shoot is scorching hot. **Implications** - Society is so saturated with advertisements of every sort, rendering consumers desensitized to their standard graphics and messages. These consumers seek [edgier advertisements that are more memorable](https://www.trendhunter.com/trends/songs-of-siren) and spark discussion in society; they may contain taboo or shocking content. Companies should consider incorporating these elements into their marketing campaigns to appeal to their desired demographics. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Edgy Advertisements:** Incorporating taboo or shocking content in advertisements to appeal to desensitized consumers and spark discussions. - **Memorable Marketing Campaigns:** Creating advertisements that stand out and leave a lasting impact on consumers. - **Society's Desensitization to Standard Ads:** Acknowledging the need for more unconventional and attention-grabbing advertising strategies. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for fashion brands to create edgy campaigns to appeal to the desensitized consumer base. - **Marketing Industry:** Opportunity for marketing agencies to develop unconventional advertisements for their clients. - **Media Industry:** Opportunity for media outlets and platforms to showcase and discuss edgy advertisements that stimulate conversations. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)