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# Fashion on the Rocks
Lara Stone Channels Brigitte Bardot at Beach in W Magazine

By Ayman | Published 2009-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lara-stone-brigitte-bardot-w-magazine
References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/05/lara-stone-from-here-to-eternity.html) & [wmagazine](http://www.wmagazine.com/fashion/2009/05/sixties_beach?showall=true)

The new issue of W Magazine gives us fashion on the rocks in the editorial “From Here to Eternity.”

One of my favorite models, Lara Stone, evokes the sexy Brigitte Bardot vibe for photography duo Inez van Lamsweerde and Vinoodh Matadin.

Stone was styled by Alex White in [tailored suits and dresses](https://www.trendhunter.com/trends/contemporary-femininity) inspired by the early sixties, with a bit of daring and raciness thrown into the mix.

The editorial was [shot on location](https://www.trendhunter.com/trends/alessandro-micheles) at Amanyara in Turks and Caicos.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 86% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Retro Fashion:** Opportunity for brands to incorporate retro-inspired designs and styles in their collections, tapping into the nostalgia and timeless appeal of past eras.
- **Beach Fashion:** Potential for innovative beachwear brands to create unique and fashionable designs that blend comfort, functionality, and style for modern beachgoers.
- **Destination Photoshoots:** Possibility for travel agencies and tourism boards to collaborate with fashion publications and photographers to promote exotic destinations and showcase fashion in breathtaking locations.

### Who This Affects Most

- **Fashion Retail:** Opportunity for fashion retailers to capitalize on the popularity of retro fashion by curating collections that cater to consumers seeking nostalgic and timeless styles.
- **Swimwear Industry:** Disruptive innovation opportunity for swimwear brands to create technologically advanced, sustainable, and fashion-forward beachwear that meets the demands of modern beachgoers.
- **Travel and Photography:** Emerging trend for travel agencies and photographers to collaborate with fashion magazines, offering unique destinations and exotic locations for fashion photoshoots, creating mutually beneficial partnerships.

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