# Tomb Raider Streets The Lara Croft Street in England Unlocks the Lara Croft Nude Code By Michael Hines | Published 2010-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lara-croft-street References: [videogames.yahoo](http://videogames.yahoo.com/events/plugged-in/lara-croft-gets-her-own-street/1391091) There is a Lara Croft street in Derby, England. I almost didn’t believe it either. The Lara Croft street is actually called ‘Lara Croft Way’. Lara Croft beat out three other English demi-gods in the contest to name the street. She seriously beat them. Lara Croft got 89% of the vote. 27,00 people voted on this thing. Hopefully this epic [street naming](https://www.trendhunter.com/trends/surreal-street-art-1) paves the way for that nude code we are all waiting for. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Gaming Tourism:** The trend towards creating physical locations based on popular gaming franchises presents opportunities for tourism industries to offer specific travel packages related to those locations. - **Branded Geographic Locations:** Naming geographic locations after well-known fictional characters or franchises presents opportunities for companies to leverage those names in their marketing or product offerings. - **Community Engagement Campaigns:** Crowdsourced naming campaigns can generate significant engagement and publicity opportunities for organizations who capitalize on the trend towards community involvement in branding and marketing initiatives. ### Where This Applies - **Travel & Tourism:** The trend towards gaming tourism creates opportunities for travel and tourism companies to develop new, specialized packages and experiences for fans of popular gaming franchises. - **Entertainment:** Companies in the entertainment industry can leverage the trend towards community engagement in their marketing campaigns, such as creating naming contests for new characters or locations. - **Real Estate Development:** Developers could capitalize on the trend towards branded geographic locations by incorporating well-known fictional names into their projects in order to increase interest and visibility for potential buyers or renters. ## Related on Trend Hunter - [Singe-Player Adventurous Games](https://www.trendhunter.com/trends/crystal-dynamics.md) - [Mixed-Reality Treasure Hunts](https://www.trendhunter.com/trends/mixed-reality-treasure-hunt.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Contemporary British Stays](https://www.trendhunter.com/trends/the-derby-london-city.md) - [Game-Movie Bundles](https://www.trendhunter.com/trends/uncharted-movie.md) - [Singer-Dedicated Streets](https://www.trendhunter.com/trends/david-bowie-street.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Top-Down Action Games](https://www.trendhunter.com/trends/tombstar.md) - [Action-Adventure Game Ports](https://www.trendhunter.com/trends/uncharted-legacy-of-thieves.md)