# Floor-Sprawling Shoe Ads The Lara Bohinc Spring 2011 Campaign Brings the Focus from the Ground Up By Summer Luu | Published 2011-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lara-bohinc-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/mariana-idzkowska-jon-compson-lara-bohinc-spring-2011-campaign/) & [larabohinc](http://www.larabohinc.com/) Model Mariana Idzkowska plays a game of hide-and-seek in the Lara Bohnic Spring 2011 campaign. Showcasing the new collection of [fancy shoes and accessories](https://www.trendhunter.com/trends/make-your-way-campaign), Mariana strips down to the bare essentials. Bringing the focus down to the floor, we gain a closer look at the [reptile-leather heels](https://www.trendhunter.com/trends/sergio-rossi) and [matching tote](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), while Idzkowska peeks out from underneath an armchair. She is also joined by a furry, foxy friend to shoot the looks for the new Lara Bohnic Spring 2011 campaign. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Floor-sprawling Shoe Campaigns:** Floor-focused shoe campaigns will bring more attention to the footwear and accessory items in fashion collections. - **Hide-and-seek Marketing:** Creative and playful campaign concepts like hide-and-seek can make fashion marketing more engaging. - **Animal Inclusion in Advertising:** Including animals in marketing campaigns can create a unique and memorable visual experience for consumers. ### Who This Affects Most - **Fashion:** The fashion industry can use floor-focused campaigns and creative concepts to showcase their products in a unique and engaging way. - **Advertising:** The advertising industry can incorporate playful and creative concepts like hide-and-seek for more engaging ads. - **Pet Industry:** The pet industry could explore opportunities to partner with fashion and advertising companies for animal-inclusive campaigns. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md)