# Artsy Makeup Merchandizing Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face By Amelia Roblin | Published 2012-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laqa-co-packaging References: [lovelypackage](http://lovelypackage.com/laqa-co/) & [laqaandco](http://laqaandco.com/home/) Most companies attempt to sell an idea along with each product and, quite admirably, Laqa & Co. packaging does a very open and honest job of honoring artistic talent with its makeup line. The new beauty brand has enlisted the help of budding creatives. They have been invited to use lip gloss and lip pencil boxes as canvases for their work. Gorgeous graphic illustrations, paintings and photographs make each packet gush with [vibrant colors](https://www.trendhunter.com/trends/absolute-collection) drawn from the cosmetics contained inside. The striking images conjured speak to young female consumers in a much healthier and more encouraging way than airbrushed photos do. The collaboration between the talented artists and the brand to produce Laqa & Co. packaging will succeed to get these glamorous goodies noticed and support the gifted hands behind the designs. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Packaging:** Laqa & Co. showcases the trend of personalized packaging by collaborating with artists to create unique designs on their makeup packaging. - **Artistic Branding:** Laqa & Co. exemplifies the trend of artistic branding by using graphic illustrations, paintings, and photographs on their packaging to appeal to young female consumers. - **Creative Collaboration:** Laqa & Co. highlights the trend of creative collaboration by enlisting budding artists to use their lip gloss and lip pencil boxes as canvases for their work. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can embrace the trend of personalized packaging by collaborating with artists to create unique designs on their products. - **Fashion Accessories:** The fashion accessories industry can utilize the trend of artistic branding by incorporating graphic illustrations, paintings, and photographs on their packaging and products to appeal to their target audience. - **Art and Design:** The art and design industry can explore the trend of creative collaboration by partnering with brands to create special edition products featuring artwork by talented artists. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)