# Postcard Chocolate Branding Lapp & Fao Send Out Greetings for Those with a Sweet Tooth By Jamie Danielle Munro | Published 2014-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lapp-fao References: [packageinspiration](http://www.packageinspiration.com/lapp-fao-chocolate.html/) & [studiochapeaux](http://www.studiochapeaux.com/) Lapp & Fao have come up with a chocolate line that's designed in the form of a postcard. [Studio Chapeaux](https://www.trendhunter.com/trends/chocolate-chalices) is responsible for this overall look, which works well with the product. According to Package Inspiration, "Lapp & Fao Chocolate Postcards are an ode to [high quality, attention to detail](https://www.trendhunter.com/trends/fortnum-mason-and-otherway) and the love for adventures." This is clear by the detailing on the front and the message put here, which reads: "sent home with love." A clever way to approach branding for a [chocolate bar](https://www.trendhunter.com/trends/made-in-california-bar), Studio Chapeaux did a great job getting across a sense of adventure when one opens up the treat, which is not an easy feat considering the product is a piece of chocolate. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Postcard Chocolate Branding:** Disruptive innovation opportunity: Explore creative ways to combine branding and product design to create unique and memorable experiences for consumers. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions that enhance product appeal and create a lasting impression on consumers. - **Gift and Greeting Cards:** Disruptive innovation opportunity: Integrate edible elements into traditional greeting cards to offer unique and personalized gifting experiences. - **E-commerce:** Disruptive innovation opportunity: Create digital platforms that allow customers to customize and send edible postcards as gifts, tapping into the growing trend of online gifting. ## Related on Trend Hunter - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Festive Chocolate Campaigns](https://www.trendhunter.com/trends/love-godiva-campaign.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Romantic Swiss Chocolatier Gifts](https://www.trendhunter.com/trends/lderach-valentines-day.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md)