# Fashionable Food Mashups Lanvin x Laduree Collaboration Highlights Amalgamated French Culture By Erin Fox | Published 2012-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-x-laduree References: [refinery29](http://www.refinery29.com/lanvin-laduree) & [laduree.fr](http://www.laduree.fr/) Delicious French desserts and fabulous French clothing only begin to describe the Parisian lifestyle; with the [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu) x Laduree collaboration, one can live fashionably while indulging in scrumptious patisseries. The covetable French design house decided to collaborate with one of the longest-standing French pastry shops for a limited edition box set of eight mouth-watering macaroons. The original macaroon was developed by the house of Laduree and remains the icon behind the [macaroon phenomena](https://www.trendhunter.com/trends/october-seasonal-macaron-box). Each box of eight will set you back $28, but the box is enough of a keepsake for the high price. Coming in three different colors, each macaroon tastes like bubblegum. Lanvin designer Alber Elbaz pitched the idea to Laduree as they have never had a bubblegum flavor before. Elbaz designed the boxes with beautiful stick-figured women, which is a classic of his. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Food-fashion Collaborations:** Exploring collaborations between food and fashion brands to create unique and exclusive products. - **Limited Edition Food Packaging:** Creating limited edition and collectible packaging for food products to enhance the consumer experience. - **Unconventional Food Flavors:** Experimenting with unconventional flavors in food products to attract new and diverse consumer segments. ### Where This Applies - **Fashion Retail:** Opportunities for fashion brands to collaborate with food brands and create unique product offerings. - **Food Retail:** Creating limited edition food products and packaging to drive consumer interest and increase sales. - **Confectionery:** Exploring new flavors and taste experiences in the confectionery industry to captivate consumers and drive innovation. ## Related on Trend Hunter - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Valentine's Day Treat Launches](https://www.trendhunter.com/trends/laduree-india.md) - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [DIY French Macaron Kits](https://www.trendhunter.com/trends/french-macaron-kit.md) - [Gourmet Festive Creations](https://www.trendhunter.com/trends/gourmet-festive-creations.md) - [Co-Branded Desserts](https://www.trendhunter.com/trends/highsnobiety-x-marchesi.md)