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# Disordered Dinner Party Campaigns
Lanvin Spring Summer 2012 by Steven Meisel is Stylishly Chaotic

By Katherinev123 | Published 2012-02-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-spring-summer-2012
References: [designscene.net](http://www.designscene.net/2012/02/lanvin-spring-summer-2012.html) & [lanvin](http://www.lanvin.com)

Chaos seems to be the running theme for the [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu) Spring Summer 2012 campaign, which was photographed by famed fashion photographer Steven Miesel. Fun and festive, this disarray of models and styles displays Lanvin's upcoming designs in a fresh and upbeat way.

The Lanvin Spring Summer 2012 campaign features several burgeoning new faces including Aaron Vernon, Marte Mei van Haaster, Aymeline Valade, Johannes Schulze, Angus Low and Othilia Simon. The women are glammed up in [elegant gowns](https://www.trendhunter.com/trends/mcqueen-holiday-2025) and the men in [slick tuxedos](https://www.trendhunter.com/trends/luxury-menswear-campaign), while pythons slither their way through each shot, adding even more fervor and confusion to the exciting images. The chaotic campaign also includes a fun video featuring music from 18-year-old New Yorker Maxine Ashley.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Chaos in Fashion Campaigns:** Opportunity to disrupt traditional fashion advertising by embracing disordered and chaotic elements in campaigns.
- **Fresh and Upbeat Styling:** Incorporating youthful and festive elements into fashion campaigns to create a more dynamic and engaging visual experience.
- **Inclusion of Emerging Models:** Exploring the use of new faces in fashion campaigns to showcase diversity and bring fresh perspectives to the industry.

### Industries Being Reshaped

- **Fashion Advertising:** Opportunity for fashion brands to break away from traditional campaign norms and experiment with more unconventional and exciting approaches.
- **Fashion Photography:** Opportunity for photographers to push boundaries and showcase their creativity by incorporating chaos and disarray into their fashion shoots.
- **Modeling Industry:** Opportunity to redefine beauty standards and embrace a more diverse range of models in fashion campaigns, promoting inclusivity and representation.

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