# Nostalgic Rocker Marketing The Latest Lanvin Menswear Campaign is Inspired by Music History By Jana Pijak | Published 2015-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-menswear-campaign References: [fuckingyoung.es](http://fuckingyoung.es/lanvin-springsummer-2015-campaign/) & [lanvin](http://www.lanvin.com/) Models Andy Bradin, Josh Quinton, Haydn Rockall and Callum star in the Lanvin Menswear campaign for Spring/Summer 2015. The advertorial is lensed by photographer Tim Walker and is inspired by [rock music history](https://www.trendhunter.com/trends/wildest-ones-yet). Whether referencing the 50s style of Buddy Holly or paying homage to 80s pop icon Boy George, this [nostalgic campaign](https://www.trendhunter.com/trends/asos-inspired-by) will appeal to music fans who will connect with its references. This Lanvin Menswear campaign features wardrobe styling by Jacob K and is an homage to rockabilly, punk and glam rock music genres that were popular throughout history. Its highlighted fashions include Lanvin's skinny and retro-fitted suits, its MOD-inspired knitwear staples and its patchwork leather jackets that all embody a nostalgic and rocker-themed air. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Fashion:** Disruptive innovation opportunity: Create new clothing lines that combine modern designs with retro-inspired elements. - **Music-inspired Marketing:** Disruptive innovation opportunity: Develop marketing campaigns that tap into the emotional connection between music and nostalgia. - **Influence of Subcultures:** Disruptive innovation opportunity: Explore the impact of subcultures on fashion and create collections that cater to niche consumer groups. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Leverage nostalgic and music-inspired trends to develop unique fashion collections that resonate with consumers. - **Marketing:** Disruptive innovation opportunity: Combine music and nostalgia in marketing strategies to create memorable and engaging campaigns. - **Entertainment:** Disruptive innovation opportunity: Collaborate with fashion brands to create entertainment content that celebrates the connection between music history and fashion. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [British Singer-Starred Fashion Campaigns](https://www.trendhunter.com/trends/jw-anderson-4.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)