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# Cocktail Wedding Dresses
The Lanvin Bridal Spring/Summer 2010 Collection is Party-Ready

By Joanne Lam | Published 2010-05-30 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-bridal-spring-summer-2010
References: [net-a-porter](http://www.net-a-porter.com/Content/boutique/wedding) & [lanvin](http://www.lanvin.com/)

The Lanvin [Bridal Spring/Summer 2010 collection](https://www.trendhunter.com/trends/bridal-atelier-collection) encompasses a wide range of styles and materials. From above-the-knee dresses to long, form-fitted frocks, these [wedding gowns](https://www.trendhunter.com/trends/houghton-x-albright) definitely put an avant-garde spin on the classic princess style.

The ruffle dress is definitely a non-traditional piece, combining a cocktail dress with a clean ivory color, making it great for a summery wedding at the beach. Check out the Lanvin Bridal Spring/Summer 2010 Collection in the featured gallery.

**Implications** - [Luxury clothing](https://www.trendhunter.com/trends/martina-liana) is a way for customers to indulge during a time of economic recession. Although the economic situation is on a decline, many consumers believe that luxurious lifestyles are still something to be appreciated and enjoyed.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 89% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Clothing:** Disruptive innovation opportunity: Develop and market luxury clothing options that provide indulgence and enjoyment during economic downturns.
- **Avant-garde Wedding Gowns:** Disruptive innovation opportunity: Create avant-garde wedding gowns that put a fresh spin on traditional princess styles, appealing to non-traditional and fashion-forward brides.
- **Summery Wedding Attire:** Disruptive innovation opportunity: Design and produce cocktail-style wedding dresses in light and breezy materials, catering to couples planning beach and summer weddings.

### Sectors Adopting This

- **Luxury Fashion:** Disruptive innovation opportunity: Explore new ways to offer luxury fashion items and experiences that allow customers to indulge despite economic recessions.
- **Wedding Fashion:** Disruptive innovation opportunity: Change the wedding fashion landscape by introducing avant-garde wedding gown collections that cater to non-traditional and fashion-forward brides.
- **Bridal Fashion:** Disruptive innovation opportunity: Address the demand for unconventional wedding gowns by creating and marketing cocktail-style dresses suitable for summery and beach weddings.

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- [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md)
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