# Black Cat Campaign Sidekicks Lanvin Autumn/Winter 2009 Femme Ads Flaunt Superstition By Marissa Brassfield | Published 2009-08-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-autumn-winter-2009-femme References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/08/lanvin-autumnwinter-200910-femme-ad.html) & [lanvin](http://www.lanvin.com/) Black cats are traditionally held as bad luck, but this [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu) Autumn/Winter 2009 Femme campaign shot by Steven Meisel defies that notion outright. For the Lanvin Autumn/Winter 2009 Femme campaign, model Kristin McMenamy is clad in a 40s-esque calf-length dress, a 60s-era short-sleeved shift dress and enough fur to keep even Cruella de Vil happy. Click through the gallery above to see more photos from the Lanvin Autumn/Winter 2009 Femme campaign campaign, and keep clicking for past Lanvin collections. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Superstition Reversal:** This campaign challenges traditional superstitions and opens up opportunities for brands to break taboos and create unique marketing campaigns. - **Vintage Revival:** The use of 40s and 60s fashion in this campaign highlights the potential for retro-inspired fashion trends and nostalgic consumer experiences. - **Animal-inspired Fashion:** The inclusion of fur in this campaign presents opportunities for brands to explore ethical alternatives and create sustainable and cruelty-free fashion collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the concept of superstition reversal to create daring and unconventional collections that challenge traditional beliefs. - **Marketing:** The unconventional nature of this campaign opens up opportunities for marketers to create disruptive and controversial campaigns that capture attention and generate buzz. - **Animal Welfare:** The use of fur in this campaign prompts the fashion industry to consider alternatives and innovate in creating sustainable and cruelty-free fashion products. ## Related on Trend Hunter - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)