# Ageless Style Collaborations Lanvin and H and M Release a Fashionable Ad Campaign By Kamal Musharbash | Published 2010-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lanvin-and-hm References: [homotography.blogspot](http://homotography.blogspot.com/2010/11/lanvin-x-h-ad-campaign.html) & [hm](http://www.hm.com/) Internationally recognized photographer David Sims shot the latest campaign for Lanvin and H&M, featuring a beautiful video advertising this collaboration. H&M is known for working with luxury designers to materialize affordable fashion with a strong European flair. Simon Nessman, Natasha Poly, Hannelore Knuts, Jane Schmitt, Tati Collitar and Garance Dumont model the campaign in the latest couture. Lanvin and H&M is a great combination of both urban and haute fashions and will become a very successful co-operation to promote and bring to the city streets beautiful outfits and awesome campaigns. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Urban-haute Fashion Collaborations:** The collaboration between Lanvin and H&M showcases the potential for blending urban and haute fashion, creating disruptive innovation opportunities in the fashion industry. - **Affordable Luxury Fashion:** H&M's collaboration with luxury designer Lanvin demonstrates the potential for affordable yet high-quality fashion, presenting disruptive innovation opportunities in the fashion industry. - **European-inspired Fashion Campaigns:** The Lanvin and H&M collaboration highlights the demand for European flair in fashion campaigns, paving the way for disruptive innovation opportunities in the advertising industry. ### Who This Affects Most - **Fashion:** The Lanvin and H&M collaboration exemplifies disruptive innovation opportunities in the fashion industry, particularly in terms of urban-haute fashion collaborations and affordable luxury fashion. - **Retail:** The collaboration between Lanvin and H&M opens up disruptive innovation opportunities in the retail industry, as it combines high-end designer fashion with affordable pricing. - **Advertising:** The Lanvin and H&M fashion campaign showcases disruptive innovation opportunities in the advertising industry, specifically for European-inspired fashion campaigns. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)