# Trivialising Serious Issues Language School Ads By Ayman | Published 2008-03-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/language-school-ads References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/senac-language-school.html) What is up with these ads? The idea of the campaign is to promote **Senac [Language School](https://www.trendhunter.com/trends/duolingo-ads)** and how it teaches you the language well enough to deal with any situation. I totally get the Italian and Spanish Language ads, but I am confused by the English one. Each ad presents a scenario where a tourist is scared and it would be helpful to know how to communicate at the moment. From [bull fighting in Spain](https://www.trendhunter.com/trends/scary-good), a man leaning on the Leaning Tower of Pisa in Italy, to the confusing Osama Bin laden look-alike about to detonate himself. Is it an indication that terrorists are well-versed in English, so you can argue with them? Or that they target Britain, who's flag colors are represented in the ad? I have no clue. The ads were created by [Art&C Communication Advertising Agency](https://www.trendhunter.com/trends/beige-billboards), Brazil; with art director and illustrations by Bruno Barbosa. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Language School Ads:** Opportunity for language schools to create humorous and attention-grabbing advertisements that promote the practical benefits of language learning in real-life situations. ### Who This Affects Most - **Advertising Industry:** Disruptive innovation opportunity for advertising agencies to develop creative and compelling campaigns that engage viewers and leave a lasting impression. - **Education Industry:** Opportunity for language schools to leverage humor and relatable scenarios in their advertising to attract students and showcase the practical applications of language learning. - **Tourism Industry:** Disruptive innovation opportunity for tourism boards and travel agencies to collaborate with language schools and create campaigns that highlight language skills as a valuable asset for travelers in various destinations. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-on-ice.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)