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# Contradicting Textural Streetwear
United Standard's Language Saga Line is Done Alongside OFF-WHITE

By Amy Duong | Published 2018-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/language-saga
References: [highsnobiety](https://www.highsnobiety.com/p/united-standard-off-white-fw18-capsule/) & [matchesfashion](https://www.matchesfashion.com/intl/mens/designers/united-standard?rffrid=sem.Google.n=g.cid=1566149243.aid=63362990070.k=+united)

United standard works in collaboration with Virgil Abloh's OFF-WHITE to introduce the third delivery of its Language Saga collection for the Fall/Winter 2018 season. The concept that the capsule embraces centers around juxtaposing ideas that eventually lead to the same message. This is translated through design elements including the co-existence of the peace sign along with Arabic text and the air quotes signature to Virgil Abloh encompassing the words "WE AT WAR."

A standout item in the latest Language Saga drop is the long sleeve shirt that is crafted from [United Standard's](https://www.trendhunter.com/trends/united-arrows-1) top-stitching process in contrasting hues. It is also adorned with contradicting graphic details along the sleeve as a nod to the overarching theme. The collection is now available for purchase online and in-store at retailers including Barneys, Matches, as well as Antonioli.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 40% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Juxtaposing Design:** Exploring the combination of conflicting design elements to create a unique visual aesthetic.
- **Collaborative Collections:** Increasing trend of fashion brands partnering with other creative entities to create limited edition collections.
- **Textural Streetwear:** Growing popularity of streetwear clothing that incorporates contrasting textures and stitching processes.

### Where This Applies

- **Fashion Retail:** Opportunity for retailers to curate and offer uniquely designed clothing collaborations to attract fashion-forward customers.
- **Graphic Design:** Demand for graphic designers specializing in creating visual elements that juxtapose contrasting ideas and messages.
- **Textile Manufacturing:** Potential for textile manufacturers to develop innovative stitching processes and techniques to cater to the growing demand for unique textural streetwear.

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