# Rum-Branded Tropical Activations Langs Jamaican Rum Launched a Staycation Rum Pop-Up By Grace Mahas | Published 2020-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/langs-jamaican-rum References: [foodanddrink.scotsman](https://foodanddrink.scotsman.com/drink/a-pop-up-rum-bar-is-coming-to-a-beautiful-scottish-beach-this-month-and-giving-away-free-cocktails/) Langs Jamaican Rum, the Caribbean alcohol brand that has "a long history of bringing a flavor of the Caribbean to Scotland," recently launched an "unhurried" staycation-inspired pop-up on Camusdarach Beach. The activation comes alongside a tropical launch and photoshoot on the shores for its new Langs [Banana](https://www.trendhunter.com/trends/icee-banana-blast) Rum. The new offering features hints of toffee, notes of tropical fruit and an earthly aroma with an ABV of 37.5%. Barbara Turing, innovation manager at [Ian Macleod Distillers](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins), who own Langs Rum, commented on the activation, stating: “Although the rum shack is a Caribbean icon, it certainly won’t look out of place in this setting – the beach is spectacular. Our rum benefits from the best of both countries; the finest rum from Jamaica infused with natural banana flavor in Scotland. It’s a special relationship that’s created liquid sunshine in a bottle.”” Image Credit: Langs Jamaican Rum ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Staycation-inspired Pop-ups:** Opportunities to create unique pop-up experiences that bring vacation vibes to local settings. - **Tropical Launch Events:** Creating immersive events and photoshoots in tropical locations to enhance product launches. - **Unique Flavored Alcohols:** Developing innovative flavors and infusions to enhance traditional alcohol offerings. ### Where This Applies - **Alcoholic Beverage:** The alcohol industry can explore new flavors and creative activations to engage consumers and drive sales. - **Hospitality:** Hotels, resorts, and event venues can create staycation-inspired pop-ups to attract guests and offer unique experiences. - **Marketing and Events:** Marketing agencies and event planners can leverage tropical locations and unique flavors to create memorable brand experiences. ## Related on Trend Hunter - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Island Nation-Inspired Rums](https://www.trendhunter.com/trends/lazy-dodo-rum.md) - [Tropical Rum Distributions](https://www.trendhunter.com/trends/beach-bum-rum.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md)