# Marbled Lip Masks Ice Cream Inspired Laneige x Baskin-Robbins' Rainbow Sherbet Lip Sleeping Mask By Laura McQuarrie | Published 2025-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laneige-x-baskinrobbins References: [prnewswire](https://www.prnewswire.com/news-releases/laneige-partners-with-baskin-robbins-for-rainbow-sherbet-lip-sleeping-mask-available-exclusively-at-sephora-302501865.html) & [baskinrobbins](https://www.baskinrobbins.com/en/laneige-giveaway)  The limited-edition [Laneige](https://www.trendhunter.com/trends/candy-cane-swirl) x [Baskin-Robbins](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi) Rainbow Sherbet Lip Sleeping Mask is the first-ever marbled lip mask from Laneige and it shares a fun, fruity scent and a multi-colored design inspired by cooling summer scoops. This mashup of Orange, Pineapple, and Raspberry scents is more than just a treat for the senses since it delivers hours of hydration to comfort lips when applied as an overnight treatment. Alternatively, the lip mask can be worn with one of Laneige's Lip Glowy Balms for all-day moisture. With the first-of-its-kind [Sephora](https://www.trendhunter.com/trends/prep-lip-mask)-exclusive Rainbow Sherbet Lip Sleeping Mask, fans of Baskin-Robbins will appreciate the smallest of details, like the tiny pink spoon applicator that references the ice cream sampling experience. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 93% | Activity: 92% | Freshness: 45% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Scent-infused Skincare:** Integrating familiar and comforting scents, like those of popular desserts, into skincare products provides a sensory experience that elevates product engagement. - **Limited-edition Collaborations:** Unique partnerships between brands create a sense of urgency and exclusivity, driving consumer interest and enhancing brand appeal. - **Multi-sensory Product Design:** Combining visual appeal with aromatic and tactile elements offers a comprehensive sensory experience that enhances product desirability. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry is embracing innovation opportunities through hybrid product concepts that offer both novelty and effective skincare solutions. - **Food and Beverage Branding:** Collaborations between food brands and beauty products open new avenues for cross-industry marketing and product development. - **Retail and Merchandising:** Retailers are capitalizing on exclusive product releases to drive in-store and online traffic through strategic brand partnerships. ## Related on Trend Hunter - [Seasonal Candy-Inspired Lip Masks](https://www.trendhunter.com/trends/candy-cane-swirl.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Dessert-Inspired Lip Kits](https://www.trendhunter.com/trends/laneige-smore-kisses-set.md) - [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Refreshing Lip Treatments](https://www.trendhunter.com/trends/glass-balm.md)