# Lavender Overnight Masks The New Laneige Water Sleeping Mask Features 'Sleep-tox' Technology By Laura McQuarrie | Published 2019-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laneige-water-sleeping-mask References: [newbeauty](https://www.newbeauty.com/slideshow/2989-best-new-skin-face-masks/3/) & [laneige](https://www.laneige.com/lst/en/product/skincare/line/view.water-sleeping-mask-lavender-refill-me-edition.sleeping_care.html) The best-selling [Laneige](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening) Water Sleeping Mask is newly available in a calming lavender variety that supports [beauty sleep](https://www.trendhunter.com/trends/skinrecovery-relax-repair-body-balm). As with the original, the Laneige Lavender Water Sleeping Mask is formulated to serve as an [intensely moisturizing treatment](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask) but with the added benefit of what Laneige calls its 'Sleep-tox' technology. This technology, powered by evening primrose root extract and apricot extract, is said to soothe, purify and revitalize tired skin during sleep, while Laneige 'Moisture Wrap' technology maximizes the skin's ability to absorb active ingredients and keeps skin moisturized. Laneige also calls out the product's soft, floral fragrance as a 'Sleepscent.' With this product, Laneige invites consumers to boost their daily vitality with rest and "wish [their] skin a 'good night' for 'good morning' skin." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sleep-tox Technology:** The use of evening primrose root extract and apricot extract to soothe, purify, and revitalize tired skin during sleep presents opportunities for companies to create new products that improve skin health during rest. - **Moisture Wrap Technology:** Laneige's Moisture Wrap technology that maximizes the skin's ability to absorb active ingredients and keeps skin moisturized presents opportunities for companies to create similar technologies for use in other beauty products. - **Sleepscent:** The use of a soft, floral fragrance as a 'Sleepscent' presents opportunities for companies to develop fragrances that promote better sleep or provide aromatherapy for relaxation. ### Where This Applies - **Skincare:** The Laneige Lavender Water Sleeping Mask is an example of how companies can use technology to improve the efficacy of skincare products, which presents opportunities for companies to innovate in this space. - **Beauty:** The use of fragrance and unique formulations, as seen in this product, presents opportunities for companies in the beauty industry to develop innovative products that offer improved functionality and appeal to consumers. - **Aromatherapy:** The development of a 'Sleepscent' in this product presents opportunities for companies in the aromatherapy industry to create products that promote better sleep or relaxation using fragrance. ## Related on Trend Hunter - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md) - [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Youthful Overnight Masks](https://www.trendhunter.com/trends/bouncy-firm-sleeping-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md)