# Sweetly Scented Lip Masks The Laneige Lip Sleeping Masks Offer Eight Hours of Moisture By Ell Smith | Published 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laneige-lip-sleeping-masks References: [thegloss](http://www.thegloss.com/beauty/laneige-lip-mask-new-flavors-august-2018/) & [sephora](https://www.sephora.com/ca/en/product/lip-sleeping-mask-P420652?skuId=1966258&icid2=laneige_lp_sleeping_beauty_masks_carousel_us:p420652) It's often forgotten that one's lips need the same treatment and care as the face, and to promote this, the Laneige Lip Sleeping Masks have been released in a new assortment of flavors. These [limited-edition flavors](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) were released in celebration of summer and feature scents that are reflective of the warmer season. This includes Apple Lime, [Vanilla](https://www.trendhunter.com/trends/vanilla-expressions), Berry and Grapefruit. This special lip treatment features the same formula as the brand's popular face mask, which was incredibly popular and well-received. The [nourishing leave-in formula](https://www.trendhunter.com/trends/weekly-reset-lip-mask) is designed to protect and rejuvenate the skin, offering moisture for over eight hours. In addition, each pod is equipped with an "energizing scent" helping to make the experience something that alerts all the senses. Image Credit: via Instagram @Laneige_us ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fruit-scented Lip Masks:** Disruptive Innovation Opportunity: Explore the use of unique fruit scents in lip masks to enhance the user experience and appeal to different consumer preferences. - **Limited-edition Flavored Lip Masks:** Disruptive Innovation Opportunity: Experiment with releasing limited-edition flavors of lip masks to create excitement and drive sales during specific seasons or holidays. - **Extended Moisturizing Lip Masks:** Disruptive Innovation Opportunity: Develop lip masks with extended moisturizing capabilities, such as offering hydration for more than eight hours, to meet the demand for long-lasting lip care products. ### Industries Being Reshaped - **Skincare Industry:** Disruptive Innovation Opportunity: Collaborate with skincare brands to create lip masks as an extension of their product lines, offering comprehensive lip care solutions. - **Beauty Industry:** Disruptive Innovation Opportunity: Partner with beauty brands to introduce lip masks as a new category in their offerings, tapping into the growing trend of specialized lip care products. - **Seasonal and Limited-edition Industry:** Disruptive Innovation Opportunity: Establish partnerships with seasonal or limited-edition brands to co-create lip masks with unique scents that align with specific themes or occasions. ## Related on Trend Hunter - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Seasonal Candy-Inspired Lip Masks](https://www.trendhunter.com/trends/candy-cane-swirl.md) - [Marbled Lip Masks](https://www.trendhunter.com/trends/laneige-x-baskinrobbins.md) - [Dessert-Inspired Lip Kits](https://www.trendhunter.com/trends/laneige-smore-kisses-set.md) - [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Sensorial Lip Masks](https://www.trendhunter.com/trends/lip-slug.md)