# Asian Beauty Product Tours The LANEIGE BB Cushion Was Promoted with Help from Young Influencers By Riley von Niessen | Published 2016-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/laneige-bb References: [ionorchard](http://www.ionorchard.com/en/seen-heard/item/113-successful-launch-of-laneige-beauty-road-with-bb-cushion-in-singapore.html) & [ionorchard](http://www.ionorchard.com/en/seen-heard/item/113-successful-launch-of-laneige-beauty-road-with-bb-cushion-in-singapore.html) The [LANEIGE](https://www.trendhunter.com/trends/seoul-in-the-city) BB Cushion is a popular product that's made to moisturize skin while giving it a flawless and glowing appearance simultaneously. Looking to promote its product to consumers in a more personal and memorable way, the company decided to take it on tour. With Korean model Hwang Se-On, makeup artist Cat Koh and others contributing their expertise, the pop-up stores for LANEIGE BB Cushion have seen success thus far. In order to spread word through social media about the events, the company made sure to invite some of each area's biggest influencers. Not only that, but LANEIGE also provided entertainment for attendees by inviting the winners of Dancing 9 to perform, a well-loved South Korean TV program. Consumers at the event for LANEIGE BB Cushion therefore had the chance to try out the product for themselves while learning more about the brand and snapping some highly shareable photos for themselves. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Product Tour:** Beauty brands can create memorable experiences for their customers by taking their product on tour with the help of influencers and entertainment. - **Influencer Marketing:** Brands can utilize young influencers to increase their product reach and awareness to targeted consumers. - **Social Media Promotion:** Events held by beauty brands can be promoted through social media by inviting influencers and creating shareable content. ### Sectors Adopting This - **Beauty:** Beauty brands can take advantage of experiential marketing and influencer collaborations to promote their products and increase consumer engagement. - **Entertainment:** The entertainment industry can collaborate with beauty brands to provide unique experiences and performances during product tours. - **Social Media Marketing:** Marketing companies can provide social media strategies and influencer outreach for beauty brands to increase engagement and awareness during product tours. ## Related on Trend Hunter - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [K-Beauty Gen Z Creator-Camps](https://www.trendhunter.com/trends/the-glow-house.md) - [K-Beauty Paris Pop-Ups](https://www.trendhunter.com/trends/paris-printemps-popup.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md) - [Korean Skincare Celebrations](https://www.trendhunter.com/trends/matcha-mart-popup-in-toronto.md) - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md)