# Motion-Filled Fashion Ads The Lane Crawford Fall 2012 Campaign is Actively Blurry By Meghan Young | Published 2012-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lane-crawford-fall-2012 References: [fashiongonerogue](http://fashiongonerogue.com/ming-xi-xiao-wen-wang-xiao-lane-crawford-fall-2012-campaign-by-nick-knight/) & [lanecrawford](http://www.lanecrawford.com/) The body in motion is often a beautiful sight to behold, and when that body is clad in the edgy designs such as those found in the Lane Crawford [Fall 2012 collection](https://www.trendhunter.com/trends/auteur-studios-fall-2025), beautiful is taken to a whole new level. Bold, vibrant and perfect for the autumn season, this line will make any girl want to [get up and dance](https://www.trendhunter.com/trends/gap-and-parker-posey), just like Chinese models Ming Xi, Xiao Wen and Wang Xiao do in this ad campaign. Shot by London-based photographer Nick Knight, the Lane Crawford Fall 2012 ad campaign has a surreal futuristic vibe thanks to a concentration on blurred out limbs and a rather ambiguous backdrop. It features the darkly romantic designs of such labels as Balenciaga, Alexander Wang, Givenchy, Lanvin and Yves Saint Laurent. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Campaigns with Motion:** Fashion campaigns utilizing motion and blurred effects in advertising photography - **Surreal Fashion Advertisements:** Surrealism in fashion advertisements through blurred effects and ambiguous backdrops - **Bold and Vibrant Fashion Designs:** Use of bold and vibrant designs in fashion advertising to evoke a sense of energy and liveliness ### Sectors Adopting This - **Fashion and Apparel:** Opportunities for the fashion industry to incorporate motion and surrealism into advertising campaigns to captivate audiences - **Photography and Video Production:** Demand for innovative and creative photographers and videographers to produce fashion campaigns with unique visual effects - **Marketing and Advertising:** Opportunities for marketing and advertising firms to assist fashion brands in creating campaigns that go beyond traditional, static images ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md)