# Coastal-Branded Vodka Seltzers LandShark Launched a Vodka Seltzer With Gambrinus in Four Flavors By Adam Harrie | Published 2026-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/landshark-vodka-seltzer References: [landsharkvodkaseltzer](https://landsharkvodkaseltzer.com/)  The Gambrinus Company and [Margaritaville Alcohol Beverage Trust](https://www.trendhunter.com/trends/tropical-punch) launched 'LandShark [Vodka Seltzer](https://www.trendhunter.com/trends/2moods-vodka-seltzer),' a spirits-based ready-to-drink (RTD) beverage, in Texas, Florida, Delaware and Kansas before expanding to other markets. The LandShark Vodka Seltzer line comes in four flavors: Lime, Pineapple, Mango and Fruit Punch, each delivering 90 calories, zero sugar and 1 gram of carbs per 12 oz can. Produced at the K. Spoetzl Brewery and Distillery in Texas, the beverage line is available in eight-pack variety packs for $17.99 and four-packs for $9.99. Gambrinus manages production, sales and marketing, while the [Margaritaville Trust](https://www.trendhunter.com/trends/scientific-studies) maintains brand strategy. As spirits-based RTDs continue to grow faster than beer-based options, LandShark shows how lifestyle brands are moving quickly to leverage the category's momentum with low-calorie, flavor-forward beverages. Image Credit: LandShark ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 81% | Activity: 83% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spirits-based RTD Growth:** Rising consumer preference for spirits-based ready-to-drink beverages is creating demand for premium canned cocktails that blend distillery credibility with convenient formats. - **Lifestyle-brand Extensions:** Coastal and leisure lifestyle brands are migrating into alcohol categories, enabling narrative-driven products that pair brand affinity with flavored adult beverages. - **Low-calorie Flavor-forward Beverages:** The market tilt toward low-calorie, zero-sugar, flavor-forward offerings is encouraging formulations that balance clean nutritional profiles with bold tropical and citrus flavor profiles. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** Craft and regional distillers face opportunities to co-produce branded RTDs that combine small-batch techniques with scalable brewery production. - **Retail and Distribution:** Off-premise and e-commerce retail channels are seeing assortment shifts toward multi-pack, lifestyle-branded RTDs that influence shelving and promotional strategies. - **Brand Licensing and Partnerships:** Strategic alliances between heritage beverage companies and entertainment or hospitality brands are enabling co-branded alcohol products that extend brand ecosystems into new revenue streams. ## Related on Trend Hunter - [Sports Drink-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vodkabased-beverage.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [Sporty Vodka Cocktails](https://www.trendhunter.com/trends/vodkade.md) - [Ready-To-Drink Margarita Lines](https://www.trendhunter.com/trends/readytodrink-margarita-line.md) - [Seasonal RTD Flavors](https://www.trendhunter.com/trends/cutwaters-newest-cocktail.md) - [Warm-Weather Cocktail Sets](https://www.trendhunter.com/trends/spiked-bebidas.md) - [Additive-Free Tequila Seltzers](https://www.trendhunter.com/trends/yacht-water.md)