# Americana Outerwear Collections The Lands' End Outerwear Range Marries Style With Performance By Jana Pijak | Published 2014-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lands-end-outerwear References: [landsend](http://www.landsend.com/newsroom/multimedia/look_books/FW14_Outerwear/index.html) & [landsend](http://www.landsend.com) The Lands' End Outerwear collection for 2014 celebrates the brand's American heritage. Marrying style with performance, the label's Fall/Winter 2014 range features styles that are fit for the whole family. In addition to the brand's iconic wool coats, their latest outerwear line also features [down jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson) that are designed to protect from the harsh elements. Whether [skiing, snowboarding](https://www.trendhunter.com/trends/veronica-beard-apres-ski) or enjoying a brisk weekend walk, you're sure to look polished while keeping warm this winter. This Lands' End Outerwear range features high performance pieces that range from streamlined to hooded styles. Whether you're searching for a wind-resistant jacket or a quilted design that will keep [kids warm this winter](https://www.trendhunter.com/trends/miles-the-label), you're sure to find a look that suits your needs. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Americana-focused Fashion:** Brands can explore the fashion trend of celebrating American heritage and creating collections that pay homage to it, like Lands' End did with their outerwear line. - **Performance-enhanced Outerwear:** Businesses in the fashion industry can explore the trend of creating outerwear that is both stylish and functional for extreme weather conditions, as seen in Lands' End's range of down jackets and wind-resistant coats. - **Family-oriented Apparel:** Businesses can capitalize on the trend of developing apparel lines that cater to families, emphasizing the importance of functional garments that are fit for the whole family, just like Lands' End did with their latest outerwear collection. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can take advantage of the Americana-focused fashion trend and create collections that pay tribute to American heritage and culture. - **Outdoor Apparel:** Companies that specialize in outdoor apparel can explore the trend of creating high performance pieces that are functional for extreme weather conditions, similar to Lands' End's down jackets and wind-resistant coats. - **Family Clothing Brands:** Businesses that cater to families can capitalize on the trend of developing apparel lines for the whole family, emphasizing the importance of functional garments that are fit for everyone, similar to Lands' End's outerwear collection. ## Related on Trend Hunter - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Infant Outerwear Collections](https://www.trendhunter.com/trends/petit-lem-2.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Practical Children's Outerwear](https://www.trendhunter.com/trends/miles-the-label.md)