# Nostalgic-Themed Spring Fashion Lands' End and Rowing Blazers Join Forces on a SS20 Collection By Amy Duong | Published 2020-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lands-end-and-rowing References: [hypebeast](https://hypebeast.com/2020/4/rowing-blazers-lands-end-spring-summer-2020-collection-release) & [landsend](http://landsend.com/) Lands' End and [Rowing Blazers](https://www.trendhunter.com/trends/zodiac-x-rowing-blazers-watch) work in collaboration yet again to welcome the Spring/Summer 2020 season with full of goodies that are designed in reference to nostalgic elements. The duo recall fond memories of the past with a 'Port/Starboard' windbreaker jacket and a rugby shirt in teal and magenta. Jack Carlson, founder of Rowing Blazers recalls his youth generation with the expertise of Lands' End on personal importance. The windbreaker is complete in a color-blocking design of red and green split down the middle and is complete with nylon materials for water-resistance before it is lined with mesh for breathability. The sleeves features branding details in white as a contrasting detail and is rounded out by a zipper enclosure, adjustable hem, and gartered cuffs. Image Credit: Rowing Blazers, Lands' End ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic-themed Fashion:** Opportunity for fashion brands to tap into consumer's desire for nostalgia in their designs and marketing. - **Collaborative Fashion Collections:** Opportunity for fashion brands to team up with other companies and create unique collections that appeal to wider audiences. - **Functional Fashion:** Opportunity to incorporate technical materials and features into nostalgic designs, creating practical yet stylish garments for consumers. ### Sectors Adopting This - **Fashion Industry:** Opportunity for fashion brands to use nostalgia as a design and marketing strategy to appeal to consumers and gain a competitive edge. - **Collaborative Industries:** Opportunity for companies in different industries to collaborate and create unique products that merge their respective expertise. - **Materials Industry:** Opportunity for materials companies to develop innovative technical fabrics that can be incorporated into fashion designs, creating garments with added functionality and performance attributes. ## Related on Trend Hunter - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Collaborative Spring Fashion](https://www.trendhunter.com/trends/martine-rose-x-napapijri.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md)