# Soccer Legend-Supported Insect Repellents Zevo Taps Landon Donovan for Its Latest Ad By Kalin Ned | Published 2026-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/landon-donovan1 References: [zevoinsect](https://zevoinsect.com/products/on-body-mosquito-and-tick-repellent-aerosol-spray/) & [youtube](https://www.youtube.com/watch?v=o89wF0837-g) Zevo, a brand known for its insect repellent products, has launched a summer campaign featuring soccer legend Landon Donovan. This marketing venture reimagines bug spray as essential fan gear rather than merely a functional necessity. The Zevo x Landon Donovan campaign is called 'Defensive Playbook' and it positions Zevo's repellent as a crucial part of the outdoor fan experience — whether it is at watch parties, youth matches, or backyard barbecues. All in all, the brand has chosen to emphasize a feel-good narrative that focuses on the product's odorless and non-sticky formula, which provides up to eight hours of protection. The campaign also emphasizes its authenticity by moving Donovan's genuine perspective as both an outdoor athlete and a parent to the forefront. Image Credit: Zevo ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 61% | Activity: 57% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Athlete-endorsed Essentials:** Sports figures are reframing everyday protective products as lifestyle accessories, creating space for functional goods to gain emotional credibility through trusted cultural ambassadors. - **Fan-gear Repositioning:** Outdoor consumer products are being marketed as part of the event-day toolkit, revealing potential for brands to attach utility items to rituals around sports, tailgating, and community gatherings. - **Comfort-first Protection:** Odorless, non-sticky, and long-lasting formulas are elevating repellents from tolerated necessities to premium comfort products suited for active family and leisure settings. ### Who This Affects Most - **Personal Care:** Insect repellent brands can blur the line between skincare, comfort, and performance, expanding category appeal through sensory-friendly product experiences. - **Sports Marketing:** Athlete partnerships are giving household products new relevance in fan culture, opening possibilities for sponsorships that extend beyond apparel, beverages, and equipment. - **Outdoor Recreation:** Backyard, youth sports, and watch-party occasions are increasing demand for convenient protection products that fit seamlessly into social outdoor routines. ## Related on Trend Hunter - [Comprehensive Insect Control Solutions](https://www.trendhunter.com/trends/zero-bugs.md) - [Hybrid Sun-Protecting Insect Creams](https://www.trendhunter.com/trends/mosquitmed-sun-protection.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Empowering Soccer-Themed Cultural Campaigns](https://www.trendhunter.com/trends/legends-begin-with-lotto.md) - [Comprehensive Outdoor Protection Sprays](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen.md) - [Prestigious Football Academy Sponsors](https://www.trendhunter.com/trends/manning-passing-academy.md) - [Insect Repellent Sprays](https://www.trendhunter.com/trends/off-active-insect-repellent.md) - [Plant-Powered Insect Repellants](https://www.trendhunter.com/trends/buzzie.md) - [Non-GMO Natural Insect Repellents](https://www.trendhunter.com/trends/natural-insect-repellents.md)