# Spooky Squid Ink Pizzas Pizza Hut Japan's New Landmine Pizza Features Black Truffle Squid Ink By Katherine Pendrill | Published 2024-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/landmine-pizza References: [soranews24](https://soranews24.com/2024/10/05/pizza-hut-japan-creates-landmine-type-pizza-to-celebrate-japans-dark-jirai-kei-fashion/)  [Pizza Hut Japan](https://www.trendhunter.com/trends/super-new-star-umegherita) is serving up something spooky for the [Halloween season](https://www.trendhunter.com/trends/my-haunt-box) with the debut of its new landmine pizza. Officially called the Jirai-kei Ikasumi Yummy-ochi Pizza in Japanese, the new landmine pizza plays on a trend from the fashion world. In Japan, jirai-kei, or 'landmine-type,' refers to a fashion and makeup trend that takes traditionally cute aesthetics and puts a dark twist on them. Pizza Hut's new landmine pizza delivers this dark twist by topping a pizza with [shrimp and other seafood toppings](https://www.trendhunter.com/trends/lobster-roll-pizza), along with black olives, semi-dried tomatoes, and, cheese. The whole thing is then topped with black truffle squid ink and some rice to give it a very unusual look. The new landmine pizza is available now through December 1, 2024. Image Credit: Pizza Hut Japan ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 67% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gothic Food Aesthetics:** This trend incorporates dark and edgy visuals inspired by subcultural styles, transforming ordinary food items into visually striking experiences. - **Seasonal Novelty Foods:** Leveraging specific seasons or holidays, this trend introduces limited-edition culinary creations that cater to thematic celebrations. - **Fusion Cuisine:** Combining elements from different culinary traditions, this trend results in innovative dishes that offer unique and surprising flavor profiles. ### Industries Being Reshaped - **Fast Food Chains:** Fast food chains can explore novel, limited-time menu items to drive seasonal interest and cater to adventurous eaters. - **Specialty Ingredients Suppliers:** Suppliers can capitalize on the demand for unique and extravagant ingredients like black truffle squid ink to attract high-end culinary ventures. - **Food Marketing:** Marketing professionals in the food industry can utilize visually striking and thematic cuisine to create viral content and promote brand engagement. ## Related on Trend Hunter - [Halloween-Inspired Pizza Menus](https://www.trendhunter.com/trends/pizza-hut-taiwan-1.md) - [Spooky Volcano-Inspired Pizzas](https://www.trendhunter.com/trends/halloween-volcano-pizza.md) - [Macabre Bloody Blackened Pizzas](https://www.trendhunter.com/trends/blood-halloween-pizza.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Chicken Feet-Topped Pizzas](https://www.trendhunter.com/trends/da-ghost-pizza.md) - [Halloween-Themed Candy Pizzas](https://www.trendhunter.com/trends/sandworm-pizzert.md) - [Japanese Plum-Topped Pizzas](https://www.trendhunter.com/trends/super-new-star-umegherita.md) - [Wheat Noodle-Topped Pizzas](https://www.trendhunter.com/trends/udon-pizza.md) - [Lunar Egg-Topped Pizzas](https://www.trendhunter.com/trends/pizza-hut-japan-tsukimi-menu-items.md)