# Exclusively Masculine Malls Landmark Men in Hong Kong Caters Only to Fashionistos By Andrew Loh | Published 2011-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/landmark-men-by-hong-kong-land References: [blogs.wsj](http://blogs.wsj.com/scene/2011/10/12/a-mall-for-men-in-hong-kong/) & [landmarkmen](http://www.landmarkmen.com/) Traditionally, women are the ones who dominate the shopping scene; however, in today's appearance-conscious society, that has become a thing of a past, especially with the release of Landmark Men in Hong Kong. Men are becoming more comfortable with embracing their sensitive and feminine side, breeding a population of [fashion and style-savvy men](https://www.trendhunter.com/trends/mens-stuff). Following that, the basement area of the [prestigious Landmark mall](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) in Hong Kong went through a makeover, in which it was remodeled so to exude a strong masculine aura. The 60,000 square-foot space, dubbed the Landmark Men, is dedicated primarily to [menswear, grooming and gadgets](https://www.trendhunter.com/trends/louis-vuittons-soho-popup). Among the retailers of the guy-oriented mall are Thomas Pink, Gucci and Valentino Men. Landmark Men by Hong Kong Land is a testament of the great influence exerted by the male demographics on Asia's luxury markets. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Men's Fashion Boom:** The rise of fashion and style-conscious men is creating opportunities for exclusively masculine shopping experiences. - **Gender-specific Shopping:** The creation of exclusively masculine malls reflects a shift in consumer preferences for gender-specific retail spaces. - **Luxury Market Expansion:** The influence of male demographics on luxury markets in Asia is spurring the development of exclusive men's retail spaces. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the growing trend of men embracing their sensitive and feminine sides by offering dedicated, masculine shopping experiences. - **Retail Design:** As more gender-specific shopping spaces emerge, there is a need for innovative retail design solutions that cater to the preferences of male consumers. - **Luxury Goods:** Luxury brands can seize the opportunity to expand their presence in male-focused retail spaces, tapping into the growing influence of male consumers on luxury markets in Asia. ## Related on Trend Hunter - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Luxury Flagship Openings](https://www.trendhunter.com/trends/stone-island-expands.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Immersive Fashion Retail Destinations](https://www.trendhunter.com/trends/urban-revivo.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Masculine Fashion House Jewelry](https://www.trendhunter.com/trends/les-gastons-vuitton-collection.md)