# Calming In-Flight Stories 'Landing Pages' Aim to Ease the Tension of Flying By Ell Smith | Published 2018-05-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/landing-pages References: [psfk](https://www.psfk.com/2018/05/landing-pages-laguardia-interactive-stories.html) & [landingpages.nyc](https://landingpages.nyc/) Planes and airports aren't the most relaxing environments, so LaGuardia's Marine Terminal implemented an anxiety-reducing, story-telling program entitled 'Landing Pages' to help travelers ease the tension of flying. Landing Pages consists of a series of short stories which can be accessed through a traveler's smart device and played in-flight. The stories, which are narrated by Lexie Smith and Gideon Jacobs are recited to passengers as the plane descends -- a time which often causes tension, pain and even fear among some flyers. Consumers can select from a range of stories, which include poetry, fiction and illustration. Each story was designed with the intention of reducing anxiety to improve the overall experience of flying. Image Credit: man listening to music with headphones from GaudiLab ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Anxiety-reducing Programs:** Implementing anxiety-reducing programs like 'Landing Pages' can help ease tension and improve the flying experience for passengers. - **In-flight Storytelling:** The use of in-flight storytelling as a means to entertain and distract passengers during the descent can be a disruptive innovation opportunity. - **Personalized Content Selection:** Developing platforms that offer a range of personalized content, such as poetry, fiction, and illustration, can contribute to reducing anxiety and enhancing the overall flying experience. ### Who This Affects Most - **Airline Services:** Airline services can implement anxiety-reducing programs like 'Landing Pages' to differentiate their offerings and attract more passengers. - **Digital Entertainment:** The digital entertainment industry can explore opportunities in in-flight storytelling by collaborating with airlines to provide captivating content for passengers. - **Travel Technology:** Developing personalized content selection platforms for smart devices can be a beneficial venture for companies in the travel technology industry to enhance the flying experience for travelers. ## Related on Trend Hunter - [Three-Step Calming Experiences](https://www.trendhunter.com/trends/help-me-calm-down.md) - [Traveler-Focused Accessibility Resources](https://www.trendhunter.com/trends/chicago-department-of-aviation.md) - [Adult Sleep Stories](https://www.trendhunter.com/trends/bedtimefablecom.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [Stress-Free Holiday Lounges](https://www.trendhunter.com/trends/holiday-oasis-lounge.md) - [Sensory-Friendly Airport Spaces](https://www.trendhunter.com/trends/sensoryfriendly-space.md) - [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [In-Room Wellness Experiences](https://www.trendhunter.com/trends/hilton-and-calm.md)