# Nautical Coffee Packaging Land & Sea Turns to the Ocean for Inspiration By Jamie Danielle Munro | Published 2014-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/land-sea References: [packageinspiration](http://www.packageinspiration.com/land-sea-cold-brew-coffee.html/) & [rpinedesign](http://www.rpinedesign.com/) Land & Sea [cold brew coffee](https://www.trendhunter.com/trends/nitroinfused-cold-coffee) is sold in the UK, and Richard Pine was in charge of coming up with the packaging for this product. The goal was to make it not look like generic brands that have little personality. As such he went with a [nautical theme](https://www.trendhunter.com/trends/sea-containers), which matches the name. The information for the coffee is attached at the neck by a rope-like material, similar to that found at a dock when mooring a boat. This information is displayed in both black and white for some variety. One thing is for certain: the [Land & Sea packaging design](https://www.trendhunter.com/trends/modernized-coffees) looks nothing like most coffee brands, which is exactly what Richard Pine was going for in this sea-inspired design. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nautical Packaging:** Opportunity for brands to create unique packaging designs inspired by the ocean and nautical themes. - **Personalized Branding:** Opportunity to differentiate from generic brands by adding personality and unique elements to packaging. - **Varied Display:** Opportunity to use multiple colors and materials in packaging design for increased visual interest. ### Sectors Adopting This - **Coffee:** Opportunity for coffee companies to explore innovative packaging designs to stand out in a competitive market. - **Consumer Goods:** Opportunity for other consumer goods companies to experiment with creative packaging to enhance brand identity. - **Retail:** Opportunity for retailers to curate unique product displays that incorporate nautical or thematic packaging designs. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Nautical Coffee Blends](https://www.trendhunter.com/trends/sea-salt-toffee-flavored-blend.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md)