# Luxury Eco SUVs The Land Rover LRV+ is the Green Solution for Sport Utility Vehicles By Josh Milenthal | Published 2010-09-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/land-rover-lrv References: [yankodesign](http://www.yankodesign.com/2007/03/27/land-rover-lrv-by-jonathan-tatum/) & [gadgetroad](http://www.gadgetroad.com/land-rover-lrv-friendly-suv-266/) The one class of cars that has yet to really catch on to the "green" movement is the SUV class. That's about to change. Say hello to the Land Rover LRV+. This [eco-friendly SUV](https://www.trendhunter.com/trends/toyota-bz-woodland) still sports the [extreme luxury Land Rover](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition) owners crave, but it also doesn't stomp hard on the environment. The design attempts to provide comfort, ample size, eco-consciousness, and luxury all in one package. A convenient external side panel folds down to provide rear access for storage, tailgating purposes, and other uses. The Land Rover LRV+ holds up to five people and represents an [old brand effectively embracing new ideas](https://www.trendhunter.com/trends/rav4). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Eco-luxury Suvs:** Luxury SUV brands are embracing eco-friendly designs to appeal to conscious consumers. - **Multifunctional SUV Design:** SUV makers are integrating innovative features to make these vehicles more versatile and practical. - **Sustainability in Luxury Automotive:** Automakers are prioritizing sustainability in luxury vehicle design to cater to eco-conscious customers. ### Sectors Adopting This - **Luxury Automotive:** Luxury automotive brands are developing eco-conscious designs to keep up with consumer demand for sustainability and luxury. - **Green Energy:** Green energy companies have an opportunity to partner with luxury automotive brands to provide sustainable power solutions for eco-luxury SUVs. - **Outdoor Lifestyle:** The eco-luxury SUV trend presents an opportunity for outdoor lifestyle brands to collaborate with automakers on innovative features for adventure-driven consumers. ## Related on Trend Hunter - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Ultra-Efficient SUV Models](https://www.trendhunter.com/trends/hybrid-electric-suv.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Adventurous Five Seater SUVs](https://www.trendhunter.com/trends/land-rover-defender-130-outbound.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Hydrogen-Powered Off-Road Vehicles](https://www.trendhunter.com/trends/lexus-rov.md)