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# Rugged Automotive Brand Smartphones
The Land Rover Explore R Phone Has an IP96 Rating and More

By Michael Hemsworth | Published 2020-08-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/land-rover-explore-r-phone
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/cell-mobile-phones/land-rover-explore-r-phone/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [landroverexplore](https://landroverexplore.co.uk/land-rover-explorer/)

The [Land Rover](https://www.trendhunter.com/trends/galpin) Explore R Phone is the latest smartphone from the automotive brand that's positioned as a [durable, robust option](https://www.trendhunter.com/trends/hmd-terra-m) for consumers who are looking for a way to enjoy enhanced productivity. The device is characterized by its IP68 rating when it comes to resisting dust and water, while also offering a MIL SPEC 810H certified profile for both temperature and water resistance. The smartphone has 4GB of RAM, 64GB of internal storage, a 3,100mAh batter, a fingerprint scanner and facial recognition technology to make it well-suited for the needs of prosumers or adventurers alike.

Priced at $525, the Land Rover Explore R Phone runs Android 9 and also features [offline topographical maps](https://www.trendhunter.com/trends/ulefone-armor-28-ultra) built-in to support explorers looking to safely get off the beaten path.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 49% | Activity: 38% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Rugged Automotive Brand Smartphones:** Land Rover Explore R Phone offers durability and robustness for enhanced productivity.

### Who This Affects Most

- **Smartphone Manufacturing:** Opportunity to develop rugged smartphones tailored for specific industries such as outdoor adventure and construction.
- **Automotive:** Potential to incorporate rugged smartphone technology into car interiors for seamless connectivity and durability on and off the road.
- **Outdoor Adventure Gear:** Opportunity to create smartphone accessories and specialized apps for outdoor enthusiasts to enhance their experience.

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