# Perfectly Portioned Cooking Butters Land O’Lakes Butter Balls Have a Half-Tablespoon in Each By Michael Hemsworth | Published 2022-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/land-olakes-butter-balls References: [foodbev](https://www.foodbev.com/news/land-olakes-unveils-butter-balls-for-cooking/) & [landolakes](https://www.landolakes.com)  Portioning out the exact amount of butter needed for a recipe just got a whole lot easier thanks to the [Land O’Lakes](https://www.trendhunter.com/trends/land-olakes) Butter Balls. The product comes in pouches of half-tablespoon portions ready for tossing into a recipe or topping a plate just before serving. The butter is inspired by the consumers who started cooking during the pandemic to accommodate quick, easy preparations with minimal work. US Vice President of [Land O'Lakes](https://www.trendhunter.com/trends/butter-spread1) Dairy [Foods](https://www.trendhunter.com/trends/mint-tzatziki) Heather Anfang commented on the Land O’Lakes Butter Balls saying, "Innovation is core to Land O’Lakes, and we see this product as the answer to the convenience consumers crave while staying true to the great product they rely on – sweet cream butter. While the pandemic created unprecedented challenges across all industries, our commitment to innovation never wavered.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Perfectly Portioned Butter:** Land O'Lakes Butter Balls make cooking easier with their half-tablespoon portions. - **Pandemic-inspired Cooking:** Consumers are looking for quick and easy food preparations with minimal work. - **Innovative Convenience Products:** Innovation is key for companies to provide consumer convenience while staying true to their product. ### Where This Applies - **Food and Beverage:** The food industry can benefit from convenience products like perfectly portioned butter. - **Household Goods:** Companies can expand their product line with innovative convenience products for cooking and baking. - **Retail:** Retailers can stock and promote innovative convenience products to offer value and attract customers. ## Related on Trend Hunter - [Pre-Portioned Butter Cubes](https://www.trendhunter.com/trends/challenge-butter-cubes.md) - [Festively Shaped Butter Products](https://www.trendhunter.com/trends/snowflake-butter.md) - [Culinary-Inspired Seasoned Butters](https://www.trendhunter.com/trends/artisanal-butters.md) - [Flavorful Butter Stick Launches](https://www.trendhunter.com/trends/cinnamon-and-sugar-butter.md) - [Ballpark-Inspired Bakery Products](https://www.trendhunter.com/trends/ball-park-butter-buns.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Flavor-Infused Dairy Products](https://www.trendhunter.com/trends/minerva-dairy.md) - [Street Food-Inspired Burger Balls](https://www.trendhunter.com/trends/burger-balls.md)