# Social Media-Sourced Ads The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau By Laura McQuarrie | Published 2014-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/land-of-nod References: [adweek](http://www.adweek.com/adfreak/how-land-nod-found-its-latest-catalog-cover-through-instagram-157951) & [landofnod](http://www.landofnod.com/) For its latest [ad campaign](https://www.trendhunter.com/trends/tomcat), The Land of Nod snapped up one of the many things that's both cute and viral on the Internet. People can't resist clicking on [pictures of dogs and kids](https://www.trendhunter.com/trends/chief-snuggle-officers), as proven by Jessica Shyba of the Momma's Gone City blog when she began regularly posting #TheoAndBeau snapshots to [Instagram](https://www.trendhunter.com/trends/life-in-stitches)—her following went way, way up. A lot of the time, content that goes viral online is funny, silly or cute, but it isn't necessarily commercial. However, having an adorable image of a sleepy Theo and Beau star front and center on The Land of Nod's May catalog was a win-win situation for the brand and blogger. Beyond this, The Land of Nod is working with Shyba on a bedroom makeover for her kids. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-sourced Ads:** The trend of using viral social media content in advertising campaigns creates opportunities for brands to leverage high engagement and reach through relatable and shareable content. ### Sectors Adopting This - **Retail:** Retail companies can capitalize on the trend of social media-sourced ads to create authentic and compelling visual campaigns that resonate with their target audience. - **Marketing:** The marketing industry can explore the use of social media-sourced ads as a cost-effective strategy to drive brand awareness and increase customer engagement. - **Photography:** The photography industry can benefit from the trend of social media-sourced ads by partnering with brands to create captivating visual content that stands out in a crowded market. ## Related on Trend Hunter - [Viral Baby Hotel Partnerships](https://www.trendhunter.com/trends/four-seasons-welcomes-viral-baby.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)