# Earthy Placemats Land Coasters Protect your Table While Adding a Rustic Touch By Vittoria Natarelli | Published 2010-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/land-coasters References: [incrediblethings](http://www.incrediblethings.com/home/land-coasters/) & [meninos.us](http://www.meninos.us/products.php?product=Land-Coasters) Land Coasters are cute coasters that will have your guests gushing. The [table protectors](https://www.trendhunter.com/trends/tumble-tables) look eerily like the popular [Facebook](https://www.trendhunter.com/trends/facebook-verified) game Farmville, so if you are a big fan of the game, why not take it home? Bendable and durable, these coasters will last longer than those fragile glass ones or wood ones that are often used as weapons by your children. Now your kids will be [fake farmers](https://www.trendhunter.com/trends/farmers-fiber-retail-collection) with your Land Coasters instead of ninjas with pretend weapons. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Farm-inspired Home Decor:** Disruptive innovation opportunity: Create a line of farm-inspired home decor products that appeal to fans of popular games like Farmville. - **Durable Table Protectors:** Disruptive innovation opportunity: Develop a range of durable table protectors that are not only practical but also visually appealing. - **Nostalgic Gaming Accessories:** Disruptive innovation opportunity: Design and produce gaming accessories that tap into nostalgia for popular games of the past like Farmville. ### Who This Affects Most - **Home Decor:** Disruptive innovation opportunity: Explore new designs and materials to create innovative home decor products that resonate with consumers. - **Household Goods:** Disruptive innovation opportunity: Develop durable and functional household goods that offer unique features and enhance the consumer's experience. - **Gaming Accessories:** Disruptive innovation opportunity: Introduce gaming accessories that cater to the nostalgia market, leveraging the popularity of past games. ## Related on Trend Hunter - [Warm-Toned Marble Coasters](https://www.trendhunter.com/trends/lusine-coasters.md) - [Turntable-Inspired Coaster Sets](https://www.trendhunter.com/trends/needledrop-coaster-set.md) - [Barbie-Inspired Coaster Sets](https://www.trendhunter.com/trends/barbieinspired-coaster-set.md) - [Smart Tabletop Coasters](https://www.trendhunter.com/trends/smart-tabletop-coaster.md) - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Cork Coaster-Integrated Coffee Tables](https://www.trendhunter.com/trends/polka-coffee-table.md) - [Topographical Recycled Coffee Tables](https://www.trendhunter.com/trends/two-coffee-tables.md) - [Chic Stackable Tableware Collections](https://www.trendhunter.com/trends/tableware-ecosystem.md) - [Durable Animal-Shaped Furniture](https://www.trendhunter.com/trends/metal-cow-accent-table.md)