# Premium In-Store Experiences Lancôme's Domaine de la Rose Flagship Offers Discovery Zones By Debra John | Published 2024-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lancomes-domaine References: [moodiedavittreport](https://moodiedavittreport.com/lancome-and-cdfg-bring-fragrance-capital-of-grasse-to-hainan-with-haitang-bay-flagship-store/) & [lancome](https://www.lancome.ca/en/beauty-magazine-domaine-de-la-rose/beauty-magazine-domaine-de-la-rose.html)  [Lancôme's](https://www.trendhunter.com/trends/rose-icehotel) [Domaine de la Rose](https://www.trendhunter.com/trends/domaine-de-la-rose) flagship store, its largest worldwide, offers a unique and [immersive experience](https://www.trendhunter.com/trends/plouise-city) that emphasizes the brand's historical connection to French perfumery, rooted in Grasse. The store’s design reflects Lancôme’s iconic rose symbol and showcases sustainable methods used at the brand’s rose distillery. Upon entering, visitors follow "a circular layout resembling the layers of a rose’s petals, guiding them through the space; here, guests can explore Lancôme’s L’Extrait range and curated gift options." One of the main highlights is the redesigned distillery, featuring soft lighting and distillation equipment that illustrate the rose processing techniques. From this area, the 'Rose Stairs' lead to the second floor, unveiling six interactive discovery zones. The 'Rose Journey' further enriches the experience by walking visitors through the rose distillation process while offering insights "into Lancôme’s commitment to sustainable rose extraction techniques and the brand’s expertise in rose science." Image Credit: Lancôme / The Moodie Davitt Report ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 91% | Activity: 85% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Immersive Retail Spaces:** Unique and immersive flagship stores like Lancôme's Domaine de la Rose provide engaging experiences that enhance brand storytelling and customer loyalty. - **Sustainability-focused Design:** Sustainable design elements in stores, such as the use of eco-friendly materials and processes, highlight a brand's commitment to environmental responsibility. - **Interactive Discovery Zones:** Interactive zones within retail spaces offer hands-on learning about products and processes, fostering a deeper connection between consumers and brands. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry leverages immersive retail concepts to enhance consumer engagement and convey product heritage. - **Retail:** Retailers are increasingly incorporating experiential elements to create memorable shopping journeys that differentiate them in a competitive market. - **Sustainability and Eco-friendly Goods:** Sustainability-driven design in products and store layouts appeals to eco-conscious consumers and sets new standards for responsible business practices. ## Related on Trend Hunter - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Immersive Fragrance Retail Locations](https://www.trendhunter.com/trends/the-perfume-shop-experiential-store.md) - [Virtual Brand Fragrance Experiences](https://www.trendhunter.com/trends/loccitane-en-provence-2.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Flagship Beauty Destination Floors](https://www.trendhunter.com/trends/galeries-lafayette-beauty-space.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/sampling-and-keepsakes.md)