# Rose-Themed Logo Exhbits The Lancome Makeup 'Roses By...' Exhibit is by Influencial Photographers By M | Published 2013-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lancome-makeup References: [luminatofestival](http://luminatofestival.com/events/2013/lancome-roses) The 'Roses by...' photography exhibit for the Paris brand [Lancome](https://www.trendhunter.com/trends/rose-icehotel) makeup features a collection of photos highlighting the brand's rose logo taken by 20 of the world's leading photographers. For [Loreal Paris' Luminato festival](https://www.trendhunter.com/trends/loral-paris-distiller) this year in Toronto, Canada, Lancome chose to showcase the best of the best in world photography. Photographers like Patrick Demarchelier, Dussan Reljin and Mark Segal all took up their cameras to participate in Lancome's 'Roses by...' photo exhibit. Each photographer was given a free range of creativity and asked to somehow incorporate [Lancome's rose logo](https://www.trendhunter.com/trends/eva-green) into the image. The resulting images vary in creativity, interpretation and feel as some fore-front the rose in a provocative body-covering manner, while others simply use it as a subtle background detail. The 'Roses by...' photo exhibit is a brilliant marketing strategy that highlights Lancome's famous rose symbol without blatant advertising. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Photography Exhibits:** Opportunity for brands to collaborate with photographers to showcase their products in a creative and visually appealing way. - **Branding and Logo Integration:** Incorporating brand logos into artistic pieces as a way to create visually striking marketing materials. - **Subtle Advertising Strategies:** Using art and photography exhibits as a way to subtly promote brand symbols and values. ### Sectors Adopting This - **Cosmetics:** Opportunity for cosmetics brands to collaborate with photographers to create visually stunning marketing materials. - **Art and Photography:** Art galleries and photography studios can collaborate with brands to host exhibits that incorporate brand symbols. - **Marketing and Advertising:** Opportunity for marketers to explore innovative and creative ways to promote brands through artistic displays. ## Related on Trend Hunter - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Dynamic Beauty Renovated Villas](https://www.trendhunter.com/trends/domaine-de-la-rose.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)