# Ageless Cosmetic Commercials The Lancome L'Absolu Nu Lipstick Film Stars Kate Winslet By Amelia Roblin | Published 2011-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lancome-l-absolu-nu-lipstick-film References: [cocoperez](http://cocoperez.com/2011-03-09-kate-winslet-photoshopped-in-new-lancome-ad-to-look-younger) & [sassisamblog](http://www.sassisamblog.com/2011/03/09/kate-winslet-lancome-labsolu-nu-lipsticks-commercial-campaign-image/) If I had to pick a symbol of classic beauty, it would be Kate Winslet -- the new face of the [Lancome](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint) L'Absolu Nu Lipstick film. The seasoned actress shows the grace of her on-screen skills in her unfading features, and this [cosmetics commercial](https://www.trendhunter.com/trends/daisy-edgarjones) highlights the smooth skin the celeb would be generous to share. The video captures its sensuous subject sprawled on the floor of a pristine and luxuriously white apartment, wearing nothing but a silk sheet. Given that the name of the [lip stain](https://www.trendhunter.com/trends/vamp-lipstick) translates to "absolutely nude," it's no wonder that the brand is attempting to market the makeup in a way that suggests a naked and weightless beauty. Presenting a delicate and irresistible feminine image, the Lancome L'Absolu Nu Lipstick film will make women of every age crave such immaculate allure. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 39% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Classic Beauty:** Opportunity for cosmetic brands to focus on timeless and ageless beauty in their marketing campaigns. - **Nude Makeup:** Potential for cosmetics companies to promote subtle and natural-looking makeup formulations. - **Immaculate Allure:** Opportunity for brands to create a sense of flawless and irresistible appeal in their beauty products. ### Who This Affects Most - **Cosmetics:** Innovation opportunities for cosmetic brands to develop ageless beauty products and marketing strategies. - **Film and Entertainment:** Opportunity for collaboration with celebrities to showcase the timeless beauty in film and advertising campaigns. - **Fashion and Luxury:** Potential for luxury brands to align with the concept of ageless and immaculate allure in their product offerings. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Heroic Skincare Serum Campaigns](https://www.trendhunter.com/trends/lancme-skin-idle-3-serum-supertint.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md)