# Artful Beauty Metaverses The Lancôme Happiverse Offers an Immersive Exploration of the Louvre By Laura McQuarrie | Published 2023-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lancome-happiverse References: [happi](https://www.happi.com/contents/view_breaking-news/2023-11-05/lancome-enters-metaverse-with-the-louvre/) & [lancome](https://www.lancome.co.uk/louvre-happiverse.html)  Earlier this year, the [Lancôme x](https://www.trendhunter.com/trends/rose-icehotel) [Louvre](https://www.trendhunter.com/trends/loreal-and-the-louvre) collection made its debut and now, beauty lovers are being invited to explore this collaboration in the metaverse with the [Lancôme Happiverse](https://www.trendhunter.com/trends/lancme-x-louvre). This virtual world invites people to step into the Louvre Museum in Paris and immerse themselves in a world of beauty, art and empowerment. Within the beauty metaverse, virtual visitors can play games and even unlock special rewards like as 15% when shopping online with Lancôme. Additionally, users can uniquely express themselves by creating their own avatars with features that resemble their own or explore a different facet of their creativity and personality altogether. Users can also shop the Happiverse looks they create with the collaborative beauty products from the collection like lipsticks and eyeshadows. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 89% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Beauty Metaverses:** The Lancôme Happiverse offers an immersive exploration of the Louvre, creating a unique beauty experience in the metaverse. - **Virtual Rewards:** Within the Lancôme Happiverse, users can play games and unlock special rewards, revolutionizing the way beauty brands engage with their customers in the virtual world. - **Avatar Self-expression:** The Happiverse allows users to create avatars that resemble themselves or explore different facets of their creativity and personality, introducing new opportunities to express oneself in the virtual space. ### Who This Affects Most - **Beauty:** The Lancôme Happiverse showcases how the beauty industry can utilize metaverses to create immersive and interactive experiences for their customers, revolutionizing the way beauty products are consumed. - **Gaming:** The integration of games and virtual rewards within the Happiverse opens up new opportunities for the gaming industry to collaborate with beauty brands and create innovative experiences for players. - **Fashion:** The possibility to create and shop Happiverse looks with collaborative beauty products introduces a new avenue for the fashion industry to merge virtual and physical experiences, encouraging unique and personalized self-expression. ## Related on Trend Hunter - [Uplifting Beauty Metaverses](https://www.trendhunter.com/trends/sol-de-janeiro-universe.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Shoppable Beauty Metaverses](https://www.trendhunter.com/trends/fenty-beauty-experience.md) - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)