# Sleek Lash-Defining Mascaras Lancôme's Hypnôse Drama Instant Extreme Volume Mascara Defines Lashes By Kanesa D | Published 2024-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lancome-1 References: [lancome](https://www.lancome.ca/en/makeup/eye-makeup/mascara/hypnose-drama-instant-extreme-volume-mascara/00012-LAC.html#tab=description)  [Lancôme](https://www.trendhunter.com/trends/curl-goddess) is launching a new mascara called the Hypnôse Drama Instant Extreme Volume Mascara, which has more volume than its predecessor. The new Hypnôse Drama takes volumizing to new heights, offering instant results with its iconic Lancôme S-shaped brush specifically engineered to precisely define and volumize lashes. Lancôme's new mascara offers a larger brush size, 24 hours of wear time, even product distribution, and suitability for sensitive eyes. Notably, the mascara also features a 2% bonding complex and Black Baccara Rose. The Hypnôse Drama Instant Extreme Volume Mascara is now available online at Lancôme. Starting May 20, 2024, this innovative mascara will also be available at leading retailers, including Sephora, [Hudson’s Bay](https://www.trendhunter.com/trends/make-me-blush), and [Shoppers Drug Mart](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara). Image Credit: Lancôme ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 34% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Instant Results Beauty Products:** Beauty consumers demand products that deliver immediate visible effects, elevating expectations for instant result solutions. - **Sensitive Skin Inclusivity:** Inclusivity in beauty now extends to sensitive skin formulations, highlighting the necessity for gentle yet effective product compositions. - **Extended Wear Cosmetics:** Extended wear periods for cosmetics are increasingly sought after, challenging brands to innovate with longer-lasting formulations. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry is seeing a surge in demand for highly specialized and instant result mascaras. - **Health and Wellness:** Health-conscious consumers are driving growth in the wellness industry by seeking products tailored for sensitive skin and long-lasting wear. - **Retail:** The retail sector benefits from exclusive product launches and the rising trend of pairing innovative beauty products with major retailers. ## Related on Trend Hunter - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [24 Hour Wear Mascaras](https://www.trendhunter.com/trends/voluminous-panorama-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md)